Retailing in Brazil- Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Retailing in Brazil- Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Code: VR-RT0232MR | Published: Jul-2016 | Pages: 138 | Verdict Retail
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The Brazilian economy is suffering a downturn, which is mostly due to its internal issues of scams and corruption. However, the retail sector is expected to grow at a CAGR of 6.9% over 2015 to 2020. On the other hand, high Internet penetration and very high smartphone penetration is expected to fuel the online retail channel. Overall, the economy is struggling to repair the damage; however, with a high young population coupled with historic high GDP growth rates, Verdict Retail expects an optimistic retail environment in the next few years.

Key Findings
- Online retail is gaining traction in the country, due to high smartphone penetration, fast Internet speeds, and expanding 4G connectivity

- The Rio carnival, 2014 FIFA World Cup, and the upcoming 2016 Rio Olympics are major boosters for retail sales in all categories

- Consumer passion for smartphones is rising while the market for computers, laptops, and notebooks has declined significantly due to the inclination towards mobile Internet and ease of operation

- Food and grocery is the largest category group by retail sales while health and beauty will be the fastest-growing category group

Synopsis
"Retailing in Brazil - Market Summary and Forecasts, 2015-2020" provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Brazils retail environment. In addition, it analyzes the key consumer trends influencing Brazils retail industry.

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors

- Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods

- Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons To Buy
- Gain comprehensive knowledge on 26 products across 12 product sectors in Brazils retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain

- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market

- Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit

- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior

- Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2010, with forecasts until 2020

- Analysis of key international and domestic players operating in Brazils retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Table of Contents

1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 Brazil is an economy with many questions
3.1.1 Retail sector will experience a change in game plan
3.1.2 Consistent decline in savings rate is a good sign for retail spending
3.1.3 Service remains the dominant sector for employment
3.1.4 Fluctuations in unemployment rate are expected to continue
3.1.5 Roaring inflation is a cause of concern
3.1.6 Household consumption expenditure is driving the retail market
3.2 Steady increase in population is a healthy sign for the retail market
4 Brazil Shoppers
4.1 Olympics, FIFA World Cup and Carnivals- Theres always a reason for retail sales to get bigger in Brazil
4.2 The strength of the Brazilian online commerce
4.3 Tourism and opportunities in Brazils retail sector
4.4 The rise and fall of the best-selling electronics in Brazil
5 Doing Business in Brazil
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Geography
5.1.4 Infrastructure and logistics
5.2 Key taxation policies
5.2.1 Corporate income tax (IRPJ - Imposto de Renda sobre Pessoa JurIdica)
5.2.2 Withholding tax
5.2.3 Value added tax (VAT)
6 Internet and Technology
6.1 Internet infrastructure in Brazil is the best in South America
6.2 Fixed broadband penetration is growing at slow pace
6.3 Mobile commerce has increased due to high smartphone penetration
6.4 Technology Trend
6.4.1 Pag Brasils Boleto Bancario easy payment
7 Retail Topline
7.1 Total Retail
7.1.1 Online sales and growth
7.2 Summary of Product Sectors
7.2.1 Share of key product sectors
7.2.2 Key product sectors
7.3 Summary of Channels
7.3.1 Spend per channel
7.3.2 Online penetration of key product sectors
8 Retail - Product Sectors
8.1 Product Sector Analysis
8.1.1 Clothing
8.1.2 Footwear
8.1.3 Books, News, and Stationery
8.1.4 Electrical and Electronics
8.1.5 Food and Grocery
8.1.6 Health and Beauty
8.1.7 Furniture and Floor Coverings
8.1.8 Home and Garden Products
8.1.9 Music, Video, and Entertainment Software
8.1.10 Sports and Leisure Equipment
8.1.11 Jewelry, Watches, and Accessories
8.1.12 Luggage and Leather Goods
9 Retailers
9.1 Clothing
9.2 Footwear
9.3 Books, News and Stationery
9.4 Electrical and Electronics
9.5 Food and Grocery
9.6 Health and Beauty
9.7 Furniture and Floor Coverings
9.8 Home and Garden Products
9.9 Music, Video and Entertainment Software
9.1 Sports and Leisure Equipment
9.11 Jewelry, Watches and Accessories
9.12 Luggage and Leather Goods
10 Appendix
10.1 Definitions
10.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020
10.2 Summary Methodology
10.2.1 Overview
10.2.2 The triangulated market sizing method
10.2.3 Industry surveys in the creation of retail market data
10.2.4 Quality control and standardized processes
10.3 About Verdict Retail
10.4 Disclaimer

List of Tables


Table 1: Brazil Clothing Retail Sales (R$ bn), by Product Sub-Category, 2010-2015
Table 2: Brazil Clothing Retail Sales (R$ bn), by Product Sub-Category, 2015-2020
Table 3: Brazil Footwear Retail Sales (R$ bn), by Product Sub-Category, 2010-2015
Table 4: Brazil Footwear Retail Sales (R$ bn), by Product Sub-Category, 2015-2020
Table 5: Major Domestic Retailers in Brazil
Table 6: Major International Retailers in Brazil
Table 7: Key Clothing Retailers in Brazil
Table 8: Key Footwear Retailers in Brazil
Table 9: Key Books, News and Stationery Retailers in Brazil
Table 10: Key Electrical and Electronics Retailers in Brazil
Table 11: Key Food and Grocery Retailers in Brazil
Table 12: Key Health and Beauty Retailers in Brazil
Table 13: Key Furniture and Floor Coverings Retailers in Brazil
Table 14: Key Home and Garden Products Retailers in Brazil
Table 15: Key Music, Video and Entertainment Retailers in Brazil
Table 16: Key Sports and Leisure equipment Retailers in Brazil
Table 17: Key Jewelry, watches and accessories Retailers in Brazil
Table 18: Key Luggage and Leather Goods Retailers in Brazil
Table 19: Brazil Exchange Rate R$-US$ (Annual Average), 2010-2015
Table 20: Brazil Exchange Rate R$-US$ (Annual Average), 2016-2020
Table 21: Verdict Retail Channel Definitions
Table 22: Verdict Retail Category Definitions

List of Figures


Figure 1: GDP Values (Current US$) billion, 2010-2015
Figure 2: Growth Rate of GDP (Constant US$), 2010-2015
Figure 3: GDP Value and Growth (R$ billion, %), 2010-2015
Figure 4: Forecasts for GDP Value and Growth (R$ billion, %), 2015-2020
Figure 5: Personal Savings (%), 2005-2015
Figure 6: Share of Employment by Sector (%), 2005 and 2015
Figure 7: Unemployment Rate (%), 2005-2015
Figure 8: Inflation rate (annual %) 2005-2015
Figure 9: Household Consumption Expenditure of Brazil (R$ billion), 2005 and 2015
Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015
Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015
Figure 12: Total Population and Growth Rate (Millions, %), 2005-2020
Figure 13: Population Split by Gender (%), 2015 and 2020E
Figure 14: Population Split by Age Group (%), 2015 and 2020E
Figure 15: Per Capita Spend on Retail (R$), 2005 and 2015
Figure 16: Per Capita Spend (R$) on Retail by Age Group (%), 2005 and 2015
Figure 17: Rural and Urban Populations (% of total population) 2005, 2015E and 2020E
Figure 18: Major cities with high spend on retail
Figure 19: Doing Business in Brazil
Figure 20: Total Number of Internet Users and Penetration (Millions, %), 2006-2015
Figure 21: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015
Figure 22: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005-2015
Figure 23: Pag Brasils Boleto Bancario - Its easy and secure
Figure 24: Retail Sales Value and Growth (R$ billion, %), 2005-2015
Figure 25: Retail Sales as % of Total Consumer Spend (%), 2005 and 2015
Figure 26: Total Retail Sales and Growth Rate (R$ billion, %), 2015 and 2020
Figure 27: Online Sales and Growth Rate (R$ billion, %) 2015-2020
Figure 28: Share of Key Product Sectors (%), 2015 and 2020
Figure 29: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2015-2020
Figure 30: Value Growth of Key Product Sectors (R$ billion), 2015-2020
Figure 31: Spend Per Channel, 2015 and 2020
Figure 32: Online Penetration of Key Product Sectors (%), 2015
Figure 33: Online Penetration of Key Product Sectors (%), 2020
Figure 34: Share of Clothing in overall Retail 2015 and 2020
Figure 35: Retail Sales Value and Growth (R$ billion, %) of Clothing 2015-2020
Figure 36: Spend-per-Head on Clothing 2015 and 2020
Figure 37: Share of Clothing by Womens Wear, Mens Wear and Childrens Wear 2015 and 2020
Figure 38: Childrenswear Sales Value and Growth (R$ billion, %) 2015-2020
Figure 39: Menswear Sales Value and Growth (R$ billion, %) 2015-2020
Figure 40: Womenswear Sales Value and Growth (R$ billion, %) 2015-2020
Figure 41: Online Spend in Clothing 2015-2020
Figure 42: Online Share of Total Clothing Spend 2015 and 2020
Figure 43: Spending per Channel in Clothing (%) 2015 and 2020
Figure 44: Share of Footwear in Total Retail 2015 and 2020
Figure 45: Retail Sales Value and Growth (R$ billion, %) of Footwear 2015-2020
Figure 46: Spend-per-Head on Footwear 2015 and 2020
Figure 47: Share of Footwear by Womens Footwear, Mens Footwear and Childrens Footwear 2015 and 2020
Figure 48: Womens Footwear Sales Value and Growth (R$ billion, %) 2015-2020
Figure 49: Mens Footwear Sales Value and Growth (R$ billion, %) 2015-2020
Figure 50: Childrens Footwear Sales Value and Growth (R$ billion, %) 2015-2020
Figure 51: Online Spend in Footwear 2015-2020
Figure 52: Online Share of total Footwear Spend 2015 and 2020
Figure 53: Spending per Channel in Footwear (%) 2015 and 2020
Figure 54: Share of Books, News and Stationery in Total Retail 2015 and 2020
Figure 55: Retail Sales Value and Growth (R$ billion, %) of Books, News, and Stationery 2015-2020
Figure 56: Spend-per-Head on Books, News, and Stationery 2015 and 2020
Figure 57: Online Spend in Books, News, and Stationery 2015-2020
Figure 58: Online Share of total Books, News and Stationery Spend 2015 and 2020
Figure 59: Spending per Channel in Books, News, and Stationery (%) 2015 and 2020
Figure 60: Share of Electrical and Electronics in overall Retail 2015 and 2020
Figure 61: Retail Sales Value and Growth (R$ billion, %) of Electrical and Electronics 2015-2020
Figure 62: Spend-per-Head on Electrical and Electronics 2015 and 2020
Figure 63: Online Spend in Electrical and Electronics 2015-2020
Figure 64: Online Share of total Electrical and Electronics Spend 2015 and 2020
Figure 65: Spending per Channel in Electrical and Electronics (%) 2015 and 2020
Figure 66: Share of Food and Grocery in overall Retail 2015 and 2020
Figure 67: Retail Sales Value and Growth (R$ billion, %) of Food and Grocery 2015-2020
Figure 68: Spend-per-Head on Food and Grocery 2015 and 2020
Figure 69: Online Spend in Food and Grocery 2015-2020
Figure 70: Online Share of total Food and Grocery Spend 2015 and 2020
Figure 71: Spending per Channel in Food and Grocery (%) 2015 and 2020
Figure 72: Share of Health and Beauty in overall Retail 2015 and 2020
Figure 73: Retail Sales Value and Growth (R$ billion, %) of Health and Beauty 2015-2020
Figure 74: Spend-per-Head on Health and Beauty 2015 and 2020
Figure 75: Online Spend in Health and Beauty 2015-2020
Figure 76: Online Share of total Health and Beauty Spend 2015 and 2020
Figure 77: Spending per Channel in Health and Beauty (%) 2015 and 2020
Figure 78: Share of Furniture and Floor Coverings in overall Retail 2015 and 2020
Figure 79: Retail Sales Value and Growth (R$ billion, %) of Furniture and Floor Coverings 2015-2020
Figure 80: Spend-per-Head on Furniture and Floor Coverings 2015 and 2020
Figure 81: Online Spend in Furniture and Floor Coverings 2015-2020
Figure 82: Online Share of total Furniture and Floor Coverings Spend 2015 and 2020
Figure 83: Spending per Channel in Furniture and Floor Coverings (%) 2015 and 2020
Figure 84: Share of Home and Garden Products in overall Retail 2015 and 2020
Figure 85: Retail Sales Value and Growth (R$ billion, %) of Home and Garden Products 2015-2020
Figure 86: Spend-per-Head on Home and Garden Products 2015 and 2020
Figure 87: Online Spend in Home and Garden Products 2015-2020
Figure 88: Online Share of total Home and Garden Products Spend 2015 and 2020
Figure 89: Spending per Channel in Home and Garden Products (%) 2015 and 2020
Figure 90: Share of Music, Video, and Entertainment Software in overall Retail 2015 and 2020
Figure 91: Retail Sales Value and Growth (R$ billion, %) of Music, Video, and Entertainment Software 2015-2020
Figure 92: Spend-per-Head on Music, Video, and Entertainment Software 2015 and 2020
Figure 93: Online Spend in Music, Video, and Entertainment Software 2015-2020
Figure 94: Online Share of total Music, Video, and Entertainment Software Spend 2015 and 2020
Figure 95: Share of total Music, Video, and Entertainment Software Spend 2015 and 2020
Figure 96: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020
Figure 97: Retail Sales Value and Growth (R$ billion, %) of Sports and Leisure Equipment 2015-2020
Figure 98: Spend-per-Head on Sports and Leisure Equipment 2015 and 2020
Figure 99: Online Spend in Sports and Leisure Equipment 2015-2020
Figure 100: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020
Figure 101: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020
Figure 102: Share of Jewelry, Watches, and Accessories in overall Retail 2015 and 2020
Figure 103: Retail Sales Value and Growth (R$ billion, %) of Jewelry, Watches, and Accessories 2015-2020
Figure 104: Spend-per-Head on Jewelry, Watches, and Accessories 2015 and 2020
Figure 105: Online Spend in Jewelry, Watches, and Accessories 2015-2020
Figure 106: Online Share of total Jewelry, Watches, and Accessories Spend 2015 and 2020
Figure 107: Spending per Channel in Jewelry, Watches, and Accessories (%) 2015 and 2020
Figure 108: Share of Luggage and Leather Goods in overall Retail 2015 and 2020
Figure 109: Retail Sales Value and Growth (R$ billion, %) of Luggage and Leather Goods 2015-2020
Figure 110: Spend-per-Head on Luggage and Leather Goods 2015 and 2020
Figure 111: Online Spend in Luggage and Leather Goods 2015-2020
Figure 112: Online Share of total Luggage and Leather Goods Spend 2015 and 2020
Figure 113: Spending per Channel in Luggage and Leather Goods (%) 2015 and 2020
Figure 114: The Triangulated Market Sizing Methodology
Lojas Americanas
Hering
Marisa
Riachuelo
Renner
CandA
Zara
Comprafacil.com
Dafiti.com.br
Alpargatas
Arezzo
CandA
Centauro
Via Uno
Netshoes
Dafiti.com.br
Adidas
Vulcabras
Kalunga
Saraiva
Livraria Cultura
fnac.com.br
technospub.com.br
submarino
Amazon.com.br
Magazineluiza
Casas Bahia
Lojas Americanas
Pontofrio
Ricardo Eletro
Citylar
Fast Shop
Ampm
Carrefour
Dia
BR Mania
Walmart Brasil
Extra
Cencosud
Supermercados BH
Sonda supermarcados
Savegnago
Angeloni
B2W Digital
O BoticArio
Lojas Americanas
Extra
Carrefour ComErcio e IndUstria Ltda
Agua de Cheiro
Eudora
Avon
Favab
pontofrio.com.br
Dafiti.com.br
Sephora
Natura
Casas Bahia
Pontofrio
Dell Anno
Tok and stok
Etna
Oppa
Casas Bahia
Insinuante
Dell Anno
Citylar
Dicico
Camicado
Casa and ConstruCAo (CandC)
Telhanorte
Leroy Merlin
Saraiva
Fnac
Comprafacil
Submarino.com
billboxrecords.com
Centauro
By Tennis
Decathlon
Netshoes
Adidas
casadepedra
Vivara
Le Lis Blanc Deux
H. Stern
Amsterdamsauer
Dufry
Delsey
Michael Kors
Samsonite
Roncato

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