Retailing in Chile- Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Retailing in Chile- Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Code: VR-RT0238MR | Published: May-2016 | Pages: 129 | Verdict Retail
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The Chilean economy is dependent on copper and exports, and the fall of commodity prices have affected the economy in the last two years indicating a need to change their GDP sector portfolio. However, the country is performing better than other Latin American countries. High income levels and sound policies from the government have shielded the country. But Chileans are negotiating their retail purchases as they are shifting towards small stores. On the other hand, high internet penetration and very high smartphone penetration is expected to fuel the online retail channel. Overall, we expect an optimistic retail environment in the next five years.


Key Findings
- Online retail is gaining traction in the country, due to high smartphone penetration and fast internet speeds

- Wearable electronics and smartphones are the fast selling products in electronics

- Rise of smaller stores is the new trend in the capital region

- Food and grocery is the largest category group by retail sales while clothing and footwear will be the fastest-growing category group


Synopsis
"Retailing in Chile- Market Summary and Forecasts, 2015-2020" provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Chiles retail environment. In addition, it analyzes the key consumer trends influencing Chiles retail industry:

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors

- Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods

- Qualitative and quantitative insights of changing retail dynamics across various channels


Reasons To Buy
- Gain comprehensive knowledge on 26 products across 12 product sectors in Chiles retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain

- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market

- Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit

- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior

- Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2010, with forecasts until 2020

- Analysis of key international and domestic players operating in Chiles retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share


Table of Contents

1. Introduction
1.1 What is this Report About?
2. Executive Summary and Outlook
3. Market Context
3.1 A relatively stable economy in the Latin American region
3.1.1 Dependency on exports and copper will have a transient effect on the economy
3.1.2 Consistent decline in savings rate is good sign for retail spending
3.1.3 Service remains the dominant sector for employment
3.1.4 Improving labor market set to drive retail spending
3.1.5 Stable inflation levels are healthy for the retail market
3.1.6 Household consumption expenditure is a result of improvement in Chileans spending
3.2 Balanced demography and optimistic economy will favor the retail market
4. Chile Shoppers
4.1 Convenience is the new trend in the Chilean retail market
4.2 Chiles retail market is strong but problems prevail
4.3 Tourism and opportunities in Chiles retail sector
4.4 Best-selling electronics in Chile
5. Doing Business in Chile
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Geography
5.1.4 Infrastructure and logistics
5.2 Key taxation policies
5.3 Tax reforms by the new government
6. Internet and Technology
6.1 Internet infrastructure in Chile is the best in South America
6.2 Fixed broadband penetration remains low
6.3 Mobile commerce has increased due to high smartphone penetration
6.4 Technology Trend
6.4.1 MasterCards Qkr! - A Smart payment application
7. Retail Topline
7.1 Total Retail
7.1.1 Online sales and growth
7.2 Summary of Product Sectors
7.2.1 Share of key product sectors
7.2.2 Key product sectors
7.3 Summary of Channels
7.3.1 Spend per channel
7.3.2 Online penetration of key product sectors
8. Retail - Product Sectors
8.1 Product Sector Analysis
8.1.1 Clothing
8.1.2 Footwear
8.1.3 Books, News, and Stationery
8.1.4 Electrical and Electronics
8.1.5 Food and Grocery
8.1.6 Health and Beauty
8.1.7 Furniture and Floor Coverings
8.1.8 Home and Garden Products
8.1.9 Music, Video, and Entertainment Software
8.1.10 Sports and Leisure Equipment
8.1.11 Jewelry, Watches, and Accessories
8.1.12 Luggage and Leather Goods
9.1 Clothing
9.2 Footwear
9.3 Books, News and Stationery
9.4 Electrical and Electronics
9.5 Food and Grocery
9.6 Health and Beauty
9.7 Furniture and Floor Coverings
9.8 Home and Garden Products
9.9 Music, Video and Entertainment Software
9.10 Sports and Leisure Equipment
9.11 Jewelry, Watches and Accessories
9.12 Luggage and Leather Goods
10. Appendix
10.1 Definitions
10.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020 .. 121
10.2 Summary Methodology
10.2.1 Overview
10.2.2 The triangulated market sizing method
10.2.3 Industry surveys in the creation of retail market data
10.2.4 Quality control and standardized processes
10.3 About Verdict Retail
10.4 Disclaimer

List of Tables


Table 1: Chile Clothing Retail Sales (CLP bn), by Product Sub-Category, 2010-2015
Table 2: Chile Clothing Retail Sales (CLP bn), by Product Sub-Category, 2015-2020
Table 3: Chile Footwear Retail Sales (CLP bn), by Product Sub-Category, 2010-2015
Table 4: Chile Footwear Retail Sales (CLP bn), by Product Sub-Category, 2015-2020
Table 5: Major Domestic Retailers in Chile
Table 6: Major International Retailers in Chile
Table 7: Key Clothing Retailers in Chile
Table 8: Key Footwear Retailers in Chile
Table 9: Key Books, News and Stationery Retailers in Chile
Table 10: Key Electrical and Electronics Retailers in Chile
Table 11: Key Food and Grocery Retailers in Chile
Table 12: Key Health and Beauty Retailers in Chile
Table 13: Key Furniture and Floor Coverings Retailers in Chile
Table 14: Key Home and Garden Products Retailers ins Chile
Table 15: Key Music, Video and Entertainment Retailers in Chile
Table 16: Key Sports and Leisure equipment Retailers in Chile
Table 17: Key Jewelry, watches and accessories Retailers in Chile
Table 18: Key Luggage and Leather Goods Retailers in Chile
Table 19: Chile Exchange Rate CLP-US$ (Annual Average), 2010-2015
Table 20: Chile Exchange Rate CLP-US$ (Annual Average), 2016-2020
Table 21: Verdict Retail Channel Definitions
Table 22: Verdict Retail Category Definitions

List of Figures


Figure 1: GDP Values (Current US$) billion, 2010-2015
Figure 2: Growth Rate of GDP (Constant US$), 2010-2015
Figure 3: GDP Value and Growth (CLP billion, %), 2010-2015
Figure 4: Forecasts for GDP Value and Growth (CLP billion, %), 2015-2020
Figure 5: Personal Savings (%), 2005-2015
Figure 6: Share of Employment by Sector (%), 2005 and 2015
Figure 7: Unemployment Rate (%), 2005-2015
Figure 8: Inflation GDP deflator (annual %) 2005-2015
Figure 9: Household Consumption Expenditure of Chile (CLP billion), 2005 and 2015
Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015
Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015
Figure 12: Total Population and Growth Rate (Millions, %), 2005-2020
Figure 13: Population Split by Gender (%), 2015 and 2020E
Figure 14: Population Split by Age Group (%), 2015 and 2020E
Figure 15: Per Capita Spend on Retail (CLP), 2005 and 2015
Figure 16: Per Capita Spend (CLP) on Retail by Age Group (%), 2005 and 2015
Figure 17: Rural and Urban Populations (% of total population) 2005, 2015E and 2020E
Figure 18: Major cities with high spend on retail
Figure 19: Doing Business in Chile
Figure 20: Total Number of Internet Users and Penetration (Millions, %), 2006-2015
Figure 21: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015
Figure 22: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005-2015
Figure 23: MasterCards- Qkr app- Its easy and quick
Figure 24: Retail Sales Value and Growth (CLP billion, %), 2005-2015
Figure 25: Retail Sales as % of Total Consumer Spend (%), 2005 and 2015
Figure 26: Total Retail Sales and Growth Rate (CLP billion, %), 2015 and 2020
Figure 27: Online Sales and Growth Rate (CLP billion, %) 2015-2020
Figure 28: Share of Key Product Sectors (%), 2015 and 2020
Figure 29: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2015-2020
Figure 30: Value Growth of Key Product Sectors (CLP billion), 2015-2020
Figure 31: Spend Per Channel, 2015 and 2020
Figure 32: Online Penetration of Key Product Sectors (%), 2015
Figure 33: Online Penetration of Key Product Sectors (%), 2020
Figure 34: Share of Clothing in overall Retail 2015 and 2020
Figure 35: Retail Sales Value and Growth (CLP billion, %) of Clothing 2015-2020
Figure 36: Spend-per-Head on Clothing 2015 and 2020
Figure 37: Share of Clothing by Womens Wear, Mens Wear and Childrens Wear 2015 and 2020
Figure 38: Childrenswear Sales Value and Growth (CLP billion, %) 2015-2020
Figure 39: Menswear Sales Value and Growth (CLP billion, %) 2015-2020
Figure 40: Womenswear Sales Value and Growth (CLP billion, %) 2015-2020
Figure 41: Online Spend in Clothing 2015-2020
Figure 42: Online Share of Total Clothing Spend 2015 and 2020
Figure 43: Spending per Channel in Clothing (%) 2015 and 2020
Figure 44: Share of Footwear in Total Retail 2015 and 2020
Figure 45: Retail Sales Value and Growth (CLP billion, %) of Footwear 2015-2020
Figure 46: Spend-per-Head on Footwear 2015 and 2020
Figure 47: Share of Footwear by Womens Footwear, Mens Footwear and Childrens Footwear 2015 and 2020
Figure 48: Womens Footwear Sales Value and Growth (CLP billion, %) 2015-2020
Figure 49: Mens Footwear Sales Value and Growth (CLP billion, %) 2015-2020
Figure 50: Childrens Footwear Sales Value and Growth (CLP billion, %) 2015-2020
Figure 51: Online Spend in Footwear 2015-2020
Figure 52: Online Share of total Footwear Spend 2015 and 2020
Figure 53: Spending per Channel in Footwear (%) 2015 and 2020
Figure 54: Share of Books, News and Stationery in Total Retail 2015 and 2020
Figure 55: Retail Sales Value and Growth (CLP billion, %) of Books, News, and Stationery 2015-2020
Figure 56: Spend-per-Head on Books, News, and Stationery 2015 and 2020
Figure 57: Online Spend in Books, News, and Stationery 2015-2020
Figure 58: Online Share of total Books, News and Stationery Spend 2015 and 2020
Figure 59: Spending per Channel in Books, News, and Stationery (%) 2015 and 2020
Figure 60: Share of Electrical and Electronics in overall Retail 2015 and 2020
Figure 61: Retail Sales Value and Growth (CLP billion, %) of Electrical and Electronics 2015-2020
Figure 62: Spend-per-Head on Electrical and Electronics 2015 and 2020
Figure 63: Online Spend in Electrical and Electronics 2015-2020
Figure 64: Online Share of total Electrical and Electronics Spend 2015 and 2020
Figure 65: Spending per Channel in Electrical and Electronics (%) 2015 and 2020
Figure 66: Share of Food and Grocery in overall Retail 2015 and 2020
Figure 67: Retail Sales Value and Growth (CLP billion, %) of Food and Grocery 2015-2020
Figure 68: Spend-per-Head on Food and Grocery 2015 and 2020
Figure 69: Online Spend in Food and Grocery 2015-2020
Figure 70: Online Share of total Food and Grocery Spend 2015 and 2020
Figure 71: Spending per Channel in Food and Grocery (%) 2015 and 2020
Figure 72: Share of Health and Beauty in overall Retail 2015 and 2020
Figure 73: Retail Sales Value and Growth (CLP billion, %) of Health and Beauty 2015-2020
Figure 74: Spend-per-Head on Health and Beauty 2015 and 2020
Figure 75: Online Spend in Health and Beauty 2015-2020
Figure 76: Online Share of total Health and Beauty Spend 2015 and 2020
Figure 77: Spending per Channel in Health and Beauty (%) 2015 and 2020
Figure 78: Share of Furniture and Floor Coverings in overall Retail 2015 and 2020
Figure 79: Retail Sales Value and Growth (CLP billion, %) of Furniture and Floor Coverings 2015-2020
Figure 80: Spend-per-Head on Furniture and Floor Coverings 2015 and 2020
Figure 81: Online Spend in Furniture and Floor Coverings 2015-2020
Figure 82: Online Share of total Furniture and Floor Coverings Spend 2015 and 2020
Figure 83: Spending per Channel in Furniture and Floor Coverings (%) 2015 and 2020
Figure 84: Share of Home and Garden Products in overall Retail 2015 and 2020
Figure 85: Retail Sales Value and Growth (CLP billion, %) of Home and Garden Products 2015-2020
Figure 86: Spend-per-Head on Home and Garden Products 2015 and 2020
Figure 87: Online Spend in Home and Garden Products 2015-2020
Figure 88: Online Share of total Home and Garden Products Spend 2015 and 2020
Figure 89: Spending per Channel in Home and Garden Products (%) 2015 and 2020
Figure 90: Share of Music, Video, and Entertainment Software in overall Retail 2015 and 2020
Figure 91: Retail Sales Value and Growth (CLP billion, %) of Music, Video, and Entertainment Software 2015-2020
Figure 92: Spend-per-Head on Music, Video, and Entertainment Software 2015 and 2020
Figure 93: Online Spend in Music, Video, and Entertainment Software 2015-2020
Figure 94: Online Share of total Music, Video, and Entertainment Software Spend 2015 and 2020
Figure 95: Share of total Music, Video, and Entertainment Software Spend 2015 and 2020
Figure 96: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020
Figure 97: Retail Sales Value and Growth (CLP billion, %) of Sports and Leisure Equipment 2015-2020
Figure 98: Spend-per-Head on Sports and Leisure Equipment 2015 and 2020
Figure 99: Online Spend in Sports and Leisure Equipment 2015-2020
Figure 100: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020
Figure 101: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020
Figure 102: Share of Jewelry, Watches, and Accessories in overall Retail 2015 and 2020
Figure 103: Retail Sales Value and Growth (CLP billion, %) of Jewelry, Watches, and Accessories 2015-2020
Figure 104: Spend-per-Head on Jewelry, Watches, and Accessories 2015 and 2020
Figure 105: Online Spend in Jewelry, Watches, and Accessories 2015-2020
Figure 106: Online Share of total Jewelry, Watches, and Accessories Spend 2015 and 2020
Figure 107: Spending per Channel in Jewelry, Watches, and Accessories (%) 2015 and 2020
Figure 108: Share of Luggage and Leather Goods in overall Retail 2015 and 2020
Figure 109: Retail Sales Value and Growth (CLP billion, %) of Luggage and Leather Goods 2015-2020
Figure 110: Spend-per-Head on Luggage and Leather Goods 2015 and 2020
Figure 111: Online Spend in Luggage and Leather Goods 2015-2020
Figure 112: Online Share of total Luggage and Leather Goods Spend 2015 and 2020
Figure 113: Spending per Channel in Luggage and Leather Goods (%) 2015 and 2020
Figure 114: The Triangulated Market Sizing Methodology
Abcdin
Casapichara
Construmart
Copec (Pronto and Punto brands)
Cruz Verde and Maicao
Forus
Lapizlopez
Ok Market
Pre Unic
SalcoBrand
Santa Isabel
Saxoline
Sodimac
Tricot
Unimarc
Adidas
Cat
Columbia
Dafiti
Forever 21
HandM
Jansport
Laura Ashley
Mango
Nike
Samsonite
Topshop
Totto
Walmart
Zara
Falabella
Ripley
ParIs
La Polar
Johnson
Zapatos
Bata
Antarctica
Feria Chilena Del Libro
Contrapunto
Buscalibre
Corona
Microplay
Pcfactory
Hites
Casa Ximena
Casaroyal
Cintegral
Tottus
Big John
Jumbo
Select y Upa Socofar (Cruz Verde and Maicao)
Farmacias Ahumada
Easy
Casaideas
Rosen
Homy
Imperials
Musicland
Latiendanacional
Sparta
Belsport
Under Armour
H. Briones Comercial SA
Britt Shop
Faba and Headchile

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