Smokeless Tobacco in Denmark, 2015

Smokeless Tobacco in Denmark, 2015

Code: CAN-SL0027MR | Published: Mar-2016 | Pages: 64 | Canadean
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The Danish market for tobacco products contrasts sharply with that of its Scandinavian neighbours (Finland, Norway, and Sweden) in that smokeless tobacco accounts for only a minor share of overall tobacco sales. Portion snus is banned in Denmark but loose snus is permitted, in contrast to elsewhere in the EU, although it will soon be removed from the market. Smokeless volumes amounted to more than 60 tons in 2014, equivalent to 1% of total tobacco sales.

Key Findings
- In 2015, Smokeless tobacco products are believed to have increased to 1% of the total market in comparison with the previous year

- Per capita sales were more than 11g per person in 2014, down from almost 19g per person in 1990. A rise was forecasted for 2015

- The latest data for 2014 puts volumes at almost 45 tons, valued at more than Euro2 million. Unit imports are currently the highest ever recorded

- Smokeless Tobacco consumption is forecast to fall in 2016 due to a ban on Looses snus sales

"Smokeless Tobacco in Denmark", is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Danish market.

What else does this report offer?

- Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

- Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

- Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

- Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

- Identify the areas of growth and opportunities, which will aid effective marketing planning

- As consumers product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Danish market is key to ensuring maximum future sales

- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Table of Contents

- Executive summary
- Definitions

Market context
- Tobacco products market, tons, %, 2004 and 2014
- Tobacco products market, tons, 2004-2015

Market size and structure
- Smoking Tobacco consumption, tons, 2004-2015
- Per capita consumption grams per year, 2004-2015
- Smokeless Tobacco: Market segmentation, 2004-2015
- Sales of Snuff/Loose Snus, 2004-2015
- Sales of Chewing Tobacco, 2004-2015
- Sales of Kardus, 1990-2001

Production and trade
- Production of Smokeless Tobacco, 2000-2010
- Production of Smokeless Tobacco Products by Type, Tons, 1990-2002
- Imports, tons, 2004-2014
- Imports by country of origin, top countries, volume%, 2014
- Imports by Country of Origin, top countries, Value %, 2014
- Exports, Tons, 2004-2014
- Exports by Country of Destination, top countries, Volume %, 2014
- Exports by Country of Destination, top countries, Value %, 2014

Taxation and retail price
- Smokeless Tobacco: Retail Prices, 2015
- Chewing Tobacco: Retail Prices, 2015

Manufacturers and brands
- Swedish Match as the leading manufacturer

- Tobacco Usership by Gender, Incidence, %, 2011

Operating constraints
- Operating constraints
- Advertising restrictions
- Heath warnings and labelling requirements
- Other restrictions

- Retail Distribution by Outlet Type, 2007

Prospects and Forecast
- Smokeless Tobacco consumption, 2014-2024

- Additional data tables
- Summary methodology
- About Canadean
Scandinavian Tobacco Group (STG)
Swedish Match

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