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- The spirits market consists of the sale of brandy, liqueurs, rum, specialty spirits, vodka, whisky and other (Tequila and Mezcal and Gin and Genever). The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.
- The Brazilian spirits market had total revenues of $14,240.6m in 2014, representing a compound annual rate of change (CARC) of -0.3% between 2010 and 2014.
- Market consumption volumes declined with a compound annual rate of change (CARC) of -1.1% between 2010-2014, to reach a total of 1,369.1 million liters in 2014.
- The performance of the market is forecast to decelerate, with an anticipated CARC of -0.4% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $13,977.6m by the end of 2019.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Brazil
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Brazil
Leading company profiles reveal details of key spirits market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Brazil spirits market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Brazil economy
Reasons To Buy
What was the size of the Brazil spirits market by value in 2014?
What will be the size of the Brazil spirits market in 2019?
What factors are affecting the strength of competition in the Brazil spirits market?
How has the market performed over the last five years?
Who are the top competitiors in Brazils spirits market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Buyer power 18
Supplier power 19
New entrants 20
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 23
Pernod Ricard SA 24
Engarrafamento PitU Ltda 27
Macroeconomic Indicators 28
Country Data 28
Industry associations 31
Related MarketLine research 31
About MarketLine 32
LIST OF TABLES
Table 1: Brazil spirits market value: $ million, 2010-14 8
Table 2: Brazil spirits market volume: million liters, 2010-14 9
Table 3: Brazil spirits market category segmentation: $ million, 2014 10
Table 4: Brazil spirits market geography segmentation: $ million, 2014 11
Table 5: Brazil spirits market share: % share, by volume, 2014 12
Table 6: Brazil spirits market distribution: % share, by value, 2014 13
Table 7: Brazil spirits market value forecast: $ million, 2014-19 14
Table 8: Brazil spirits market volume forecast: million liters, 2014-19 15
Table 9: Tatuzinho: key facts 23
Table 10: Pernod Ricard SA: key facts 24
Table 11: Pernod Ricard SA: key financials ($) 24
Table 12: Pernod Ricard SA: key financials (Euro) 25
Table 13: Pernod Ricard SA: key financial ratios 25
Table 14: Engarrafamento PitU Ltda: key facts 27
Table 15: Brazil size of population (million), 2010-14 28
Table 16: Brazil gdp (constant 2005 prices, $ billion), 2010-14 28
Table 17: Brazil gdp (current prices, $ billion), 2010-14 28
Table 18: Brazil inflation, 2010-14 29
Table 19: Brazil consumer price index (absolute), 2010-14 29
Table 20: Brazil exchange rate, 2010-14 29
LIST OF FIGURES
Figure 1: Brazil spirits market value: $ million, 2010-14 8
Figure 2: Brazil spirits market volume: million liters, 2010-14 9
Figure 3: Brazil spirits market category segmentation: % share, by value, 2014 10
Figure 4: Brazil spirits market geography segmentation: % share, by value, 2014 11
Figure 5: Brazil spirits market share: % share, by volume, 2014 12
Figure 6: Brazil spirits market distribution: % share, by value, 2014 13
Figure 7: Brazil spirits market value forecast: $ million, 2014-19 14
Figure 8: Brazil spirits market volume forecast: million liters, 2014-19 15
Figure 9: Forces driving competition in the spirits market in Brazil, 2014 16
Figure 10: Drivers of buyer power in the spirits market in Brazil, 2014 18
Figure 11: Drivers of supplier power in the spirits market in Brazil, 2014 19
Figure 12: Factors influencing the likelihood of new entrants in the spirits market in Brazil, 2014 20
Figure 13: Factors influencing the threat of substitutes in the spirits market in Brazil, 2014 21
Figure 14: Drivers of degree of rivalry in the spirits market in Brazil, 2014 22
Figure 15: Pernod Ricard SA: revenues and profitability 26
Figure 16: Pernod Ricard SA: assets and liabilities 26
Pernod Ricard SA
Engarrafamento PitU Ltda
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