Strategies to use Big Data in FMCG : How FMCG businesses are utilizing big data to gain a commercial advantage

Strategies to use Big Data in FMCG : How FMCG businesses are utilizing big data to gain a commercial advantage

Code: CAN-CS1016IS | Published: Oct-2015 | Pages: 82 | Canadean
Price :

* Required Fields



Big data is becoming huge. Across industries, companies are taking advantage of data resources and analytics capabilities to cut costs and target customers more effectively. The FMCG sector has arguably been slow to embrace the potential of big data. This will change as businesses see how big data can be used to find new visions that drive business.

Key Findings
- The global market for big data is maturing: forecasts predict the spend on big data technology and services to exceed $40bn in 2018. A review of the worlds top FMCG companies reveals big data being used widely. Significant gains relate to using customer behavioral data to improve supply-chain issues, and support for specific marketing initiatives.

- Manufacturers and FMCG companies are already using big data to achieve significant savings in inventory costs (in the case of Procter and Gamble, over $1bn). Others, such as NestlE, Coca-Cola, and Mondel?z, are using it to develop innovative products, improve targeting and increase revenue per customer.

- Most FMCG businesses do not lack data. Instead, they have historically been unable to link data on marketing activity to commercial outcomes. This has placed FMCG businesses at a significant disadvantage relative to other business models and retailers.

The FMCG sector already uses big data, often the same data as the retail sector, but greater opportunities exist. This report examines how companies can use big data to improve revenues, control costs, and even innovate more effectively

Reasons To Buy
- Summarizes key uses of big data, allowing companies to capitalize without having to invest in expensive experiments.

- Provides easily understood strategies that companies can use in future business planning.

- Provides case studies so you can see how big data has been effectively utilized.

- Outlines the framework within which businesses are considering the use of big data and some of the key issues they are likely to face.

Table of Contents

Professor Merlin Stone
Jane Fae
Executive summary
Conceptual framework
The impact of big data
Data: types, sources, implementation
Using big data
Conclusions: future recommendations
Chapter 1 Conceptual framework
What is big data?
3Vs definition of big data
Beyond the 3Vs
An alternative view
Locating big data in the FMCG sector
Business and technical issues associated with big data
Report context
Aims and objectives
Chapter 2 The impact of big data
Key areas of impact
The scale of big data
The big data market: global
Big data satisfaction
Big data in FMCG
The size of the prize
Big data as a defensive strategy
FMCG intentions: blue skies thinking
Chapter 3 Data: types, sources, implementation
Data types
Traditional data
New data
Process data
Location data
Digital footprint: online data
State of mind
Product use: the Internet of things
The new data landscape
Closing the loop
Obtaining data
Principal sources of data
Valuable data FMCG businesses do not know they have
The data challenge
Key issues in implementation
Technical trends
Growth in data lakes
The spread of unstructured approaches
The rise of Hadoop?
The impact of real-time
Business issues
Social concern
Skill shortage
Chapter 4 Using big data
Using location data
Using location data to enhance the distribution chain
Combining location data with consumer trends
Using location data to serve geo-targeted advertising
Enhanced use of aggregate location data
Use of location data instore
Case study: Mondel?z International
Location data: the role of mobile
Case study: Reckitt Benckiser field force app
Digital footprint: online data
The data management platform
Programmatic media
Case study: Reckitt Benckiser programmatic marketing
Customer relationship management retargeting
Predictive analytics: from segmentation to relevance
Online data
Case study: BeachMint
Digital listening
Case study: Heineken
Direct consumer relationships
Case study: Mondel?z International
Collaborative use of data
Case study: Ahold
Case study: Walmart
Third party apps
Product use data: the Internet of things
Non-standard data sources
Chapter 5 Conclusions: future recommendations
A note of caution
Primary research
Secondary research
Procter and Gamble
Deere and Company
Anheuser-Busch InBev
Philip Morris International Inc.
British American Tobacco
LOrEal Group
Reckitt Benckiser
Associated British Foods
Burger King
Taco Bell

Report Format

Following are different modes of Licenses.

a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.

b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.

c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.

Quick Help

1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :

a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]

b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]

2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:

a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
d. Paypal

3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.

If you have a more question about our publications please see our FAQs section or contact us now at


There are no reports matching the selection.

Browse similar reports by category:
Consumer Goods & FMCG

Our Clients