Tablet Sales in Italy

Tablet Sales in Italy

Code: ML-OHME6084 | Published: Jun-2016 | Pages: 38 | MarketLine
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Tablet Sales in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy tablet sales market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.


Synopsis
Save time carrying out entry-level research by identifying the size, growth, and leading players in the tablet sales market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the tablet sales market in Italy

Leading company profiles reveal details of key tablet sales market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy tablet sales market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Italy economy


Reasons To Buy
What was the size of the Italy tablet sales market by value in 2015?

What will be the size of the Italy tablet sales market in 2020?

What factors are affecting the strength of competition in the Italy tablet sales market?

How has the market performed over the last five years?

How large is Italys tablet sales market in relation to its regional counterparts?

Key Highlights
- The tablet market consists of the total revenues generated through the sale of tablet computers, such as the Apple iPad or HTC Nexus 9, to end users. The tablet market includes media tablets, but excludes e-readers. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2015 annual average exchange rates.

- The Italian tablet sales market had total revenues of $1.1bn in 2015, representing a compound annual growth rate (CAGR) of 13.6% between 2011 and 2015.

- Market consumption volume increased with a CAGR of 24.8% between 2011-2015, to reach a total of 3.3 million units in 2015.

- An influx of cheaper alternatives to the major players devices has driven the average selling price of tablets down in Italy, resulting in rapidly decelerating market value growth. This was compounded in 2014 by declining volumes as upgrade cycles have proven to be shorter than many companies expected and their appeal became offset by the popularity of phablets.

Table of Contents

Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Geography segmentation
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Apple Inc.
ASUSTeK Computer Inc.
Datamatic SpA
Samsung Electronics Co., Ltd.
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables


Table 1: Italy tablet sales market value: $ billion, 2011-15
Table 2: Italy tablet sales market volume: million units, 2011-15
Table 3: Italy tablet sales market geography segmentation: $ billion, 2015
Table 4: Italy tablet sales market value forecast: $ billion, 2015-20
Table 5: Italy tablet sales market volume forecast: million units, 2015-20
Table 6: Apple Inc.: key facts
Table 7: Apple Inc.: key financials ($)
Table 8: Apple Inc.: key financial ratios
Table 9: ASUSTeK Computer Inc.: key facts
Table 10: ASUSTeK Computer Inc.: key financials ($)
Table 11: ASUSTeK Computer Inc.: key financials (NT$)
Table 12: ASUSTeK Computer Inc.: key financial ratios
Table 13: Datamatic SpA: key facts
Table 14: Samsung Electronics Co., Ltd.: key facts
Table 15: Samsung Electronics Co., Ltd.: key financials ($)
Table 16: Samsung Electronics Co., Ltd.: key financials (KRW)
Table 17: Samsung Electronics Co., Ltd.: key financial ratios
Table 18: Italy size of population (million), 2011-15
Table 19: Italy gdp (constant 2005 prices, $ billion), 2011-15
Table 20: Italy gdp (current prices, $ billion), 2011-15
Table 21: Italy inflation, 2011-15
Table 22: Italy consumer price index (absolute), 2011-15
Table 23: Italy exchange rate, 2011-15

List of Figures


Figure 1: Italy tablet sales market value: $ billion, 2011-15
Figure 2: Italy tablet sales market volume: million units, 2011-15
Figure 3: Italy tablet sales market geography segmentation: % share, by value, 2015
Figure 4: Italy tablet sales market value forecast: $ billion, 2015-20
Figure 5: Italy tablet sales market volume forecast: million units, 2015-20
Figure 6: Forces driving competition in the tablet sales market in Italy, 2015
Figure 7: Drivers of buyer power in the tablet sales market in Italy, 2015
Figure 8: Drivers of supplier power in the tablet sales market in Italy, 2015
Figure 9: Factors influencing the likelihood of new entrants in the tablet sales market in Italy, 2015
Figure 10: Factors influencing the threat of substitutes in the tablet sales market in Italy, 2015
Figure 11: Drivers of degree of rivalry in the tablet sales market in Italy, 2015
Figure 12: Apple Inc.: revenues & profitability
Figure 13: Apple Inc.: assets & liabilities
Figure 14: ASUSTeK Computer Inc.: revenues & profitability
Figure 15: ASUSTeK Computer Inc.: assets & liabilities
Figure 16: Samsung Electronics Co., Ltd.: revenues & profitability
Figure 17: Samsung Electronics Co., Ltd.: assets & liabilities

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