The Gap, Inc.: Strategies for a turnaround

The Gap, Inc.: Strategies for a turnaround

Code: ML-ML00019-017 | Published: Jun-2015 | Pages: 23 | MarketLine
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Gap has long been seen as the go-to for young adults seeking affordable fashion. However, in recent years the company has struggled in an increasingly competitive marketplace. This case study analyzes Gaps recent financial results, compares them to some of its peers, and examines its turnaround strategy.



Key Findings
- Analyzes Gaps business model and looks at why the company has experienced fluctuating levels of growth and decline in recent years.
- Assesses why Gaps competitor Inditex is growing at a faster rate and the strategies used by the company.
- Provides an assessment of how Gap can increase its revenues and how the company can regain its iconic reputation.
- Analyzes growth opportunities for Gap such as expansion in Asia.
- Looks at Gaps proactive approach to changing consumer behavior with the introduction of its new e-commerce related initiatives.

Reasons To Buy
Why has Gaps revenues been fluctuating in recent years?
What strategies are fuelling growth for Gaps top competitor Inditex?
Has the companys turnaround strategy been sucessful so far?
Why is Gap expanding its presence in Asian markets?
How can an increased online presence help the company increase its revenues?

Table of Contents

OVERVIEW
Catalyst
Summary
GAP: FLUCTUATING LEVELS OF GROWTH
What is Gap?
Gap: a brief history
Gaps financial results
Competitors in the market
GAPS TURNAROUND STRATEGY
Ongoing structural changes to Gap Inc
Fewer brick and mortar stores
Shorten the production calendar
GAPS EXPANSION STRATEGIES
Segmented marketing increase Gaps consumer base
Increased online presence
Expanding presence in Asian markets
CONCLUSIONS
Gap must find its way in a competitive marketplace and return the brand to its former glory
APPENDIX
Sources
Further Reading
Ask the analyst
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