The Smart Home: A Growing Fifth-Play Opportunity for Operators

The Smart Home: A Growing Fifth-Play Opportunity for Operators

Code: PYR-TC0053IR | Published: Dec-2015 | Pages: 55 | Pyramid Research
Price :
$3,495.00
USD

* Required Fields

$3,495.00

Details

The global smart home market is growing exponentially, attracting an array of service providers, including technology giants and startups to major media players, device makers, big-box retailers, home improvement companies, utilities and telecom network operator. Government mandates and initiatives in addition to the ongoing technology innovations coupled with increased attention paid to conservation- are the major factors contributing in making smart home a place with a bright future. Focus on sustainability, increasing awareness amongst the consumers with regards to energy consumption and regulatory mandates on energy conservation continue to drive smart home adoption trend globally. While adoption is increasing in countries where governments actively support faster broadband services, especially fiber to the home, the costs associated with new equipment, installation and ongoing maintenance are significant deterrents to home automation.

Key Findings
- Government mandates and initiatives, ongoing technology innovation and the intense attention paid to conservation all contribute to giving the smart home a bright future.

- The smart home is an attractive opportunity for network operators, thanks to their unique billing relationships and network connections into the home.

- Telcos can improve the value proposition of home automation by implementing a multi-play OTT strategy that offers a range of capabilities, such as security, energy and appliance control.

- Partnerships with companies from different industries are key to ensuring the role of operators in smart home functionality.

- The market is at a fork in the road, going either toward an open ecosystem with heterogeneous devices or toward proprietary platforms that control all device access.

Synopsis
The Smart Home: A Growing Fifth-Play Opportunity for Operators, a Research Report by Pyramid Research, analyzes the smart home strategies of leading network operators in a number of markets across the globe, focusing on their roles in the value chain. It discusses the elements of smart home services, the participants in the ecosystem and a number of smart home strategies available to operators. Attention is paid throughout to the key challenges operators face, including the need for device standardization and interoperability.

The report is organized as follows:

- Introduction: Providing a thorough overview of the smart home market, this section looks at the long-term evolution of the market, the types of services available as well as the main adoption drivers and barriers.

- The smart home ecosystem: This section examines the value chain and the roles of the various types of participants, from broadband providers to device manufacturers, utilities and home security platform providers.

- Telco positioning strategies and marketing opportunities: This section analyzes a number of approaches operators can take to gain competitive advantage in the connected home, including white-labeling, support services, bundling and OTT services.

- Key takeaways: This section whittles down the report into a number of actionable bullet points.

- Case studies: This section analyzes four smart home programs by operators: ATandTs Digital Life platform in the US, Oranges Homelive in France, HKTs Smart Living in Hong Kong and Rogers Communications Smart Home Monitoring in Canada.

Reasons To Buy
- Identify the broad barriers to adoption as well as challenges specific to telecom operators in the smart home market.
Assess the role and opportunity of operators in the smart home market and how they can gain competitive advantage over the markets many powerful players.

- Gain information on some of the most valuable experiences by operators in the home automation market, placing them in the context of ongoing market developments and the main technological and competitive challenges.

- The Case studies can be leveraged upon by the operators and cable companies to make informed decisions pertaining to partnering, go-to-market strategies and investments in technologies.

Table of Contents

Table of contents
Table of exhibits
Executive summary
Section 1: Introduction to smart home services
Smart home: Definition and evolution
Smart home market enablers
Types of smart home services
Types of services: Lighting and appliance control, entertainment systems
Types of services: Energy management, security and access control
Types of services: Home healthcare and external home controls
Smart home market drivers and barriers
Changing market drivers
Barrier to smart home adoption: Global home construction
Barrier to smart home adoption: Consumer cost
Section 2: The smart home ecosystem
Defining the smart home ecosystem
The smart home value chain
Prominent smart home players in the US
The role of fixed and wireless broadband providers
The role of appliance and device manufacturers
The role of utilities
The role of home security platform providers and dealers
copy right 2015 Pyramid Research | SAMPLE PAGES | Global Smart Home Report 8
Table of contents (continued)
Section 3: Telco positioning strategies and marketing opportunities
Opportunities across the smart home value chain
Telco positioning strategies
Telco positioning: White-labeling
Telco positioning: Smart home support services
Telco positioning: Bundling services, apps and devices
Telco positioning: Incorporating OTT in strategies
Section 4: Key takeaways
Section 5: Case studies
Case study: ATandT, USA
Case study: Orange, France
Case study: HKT, Hong Kong
Case study: Rogers Communications, Canada
Appendix
Companies mentioned

List of Tables


Exhibit 1: Stages of smart home services
Exhibit 2: Industry trends facilitating smart home market development
Exhibit 3: Types of smart home services
Exhibit 4: Controlling the smart home
Exhibit 5: Energy management
Exhibit 6: Components of security management
Exhibit 7: The growing trend of e-health
Exhibit 8: Range of external home control
Exhibit 9: Issues affecting smart home adoption
Exhibit 10: Size of top global construction markets
Exhibit 11: Additional costs often determine adoption of smart home technology
Exhibit 12: Key elements of smart home control
Exhibit 13: Types of players in the smart home value chain
Exhibit 14: US smart home platform contenders
Exhibit 15: Number of networked devices globally, 2014-2019
Exhibit 16: Elements involved in smart home connectivity
Exhibit 17: Smart metering projects in Asia-Pacific, Europe and the US
Exhibit 18: Market shares of home security services by type of monitoring
Exhibit 19: Important functions that network operators provide in smart home systems
Exhibit 20: Global IP traffic per month, 2014-2019
Exhibit 21: White-labeling eliminates in-house production and expenses
Exhibit 22: Elements of telco service offerings
Exhibit 23: Value chain of operator bundling
Exhibit 24: How smart home deployments can use OTT services
Exhibit 25: Smart metering network components
Exhibit 26: Device interconnectivity depends on diverse broadband and sensor networks
Exhibit 27: Integrated approaches to creating compelling smart home services
Exhibit 28: Digital Life has allowed ATandT to introduce a range of services for the smart home
Exhibit 29: ATandT Digital Life platform services
Exhibit 30: ATandT smart home services timeline
Exhibit 31: The Homelive platform devices and appliances
Exhibit 32: Components of the Orange Homelive platform
Exhibit 33: Orange France home services timeline
Exhibit 34: HKT Smart Livings range of smart home features
Exhibit 35: HKTs smart home content and services on various PCCW platforms
Exhibit 36: HKT smart home services timeline
Exhibit 37: Features of Rogers smart home monitoring platform
Exhibit 38: Rogers survey of Canadian smart home preferences
Exhibit 39: Rogers Smart Home Monitoring services timeline

List of Figures


Exhibit 1: Stages of smart home services
Exhibit 2: Industry trends facilitating smart home market development
Exhibit 3: Types of smart home services
Exhibit 4: Controlling the smart home
Exhibit 5: Energy management
Exhibit 6: Components of security management
Exhibit 7: The growing trend of e-health
Exhibit 8: Range of external home control
Exhibit 9: Issues affecting smart home adoption
Exhibit 10: Size of top global construction markets
Exhibit 11: Additional costs often determine adoption of smart home technology
Exhibit 12: Key elements of smart home control
Exhibit 13: Types of players in the smart home value chain
Exhibit 14: US smart home platform contenders
Exhibit 15: Number of networked devices globally, 2014-2019
Exhibit 16: Elements involved in smart home connectivity
Exhibit 17: Smart metering projects in Asia-Pacific, Europe and the US
Exhibit 18: Market shares of home security services by type of monitoring
Exhibit 19: Important functions that network operators provide in smart home systems
Exhibit 20: Global IP traffic per month, 2014-2019
Exhibit 21: White-labeling eliminates in-house production and expenses
Exhibit 22: Elements of telco service offerings
Exhibit 23: Value chain of operator bundling
Exhibit 24: How smart home deployments can use OTT services
Exhibit 25: Smart metering network components
Exhibit 26: Device interconnectivity depends on diverse broadband and sensor networks
Exhibit 27: Integrated approaches to creating compelling smart home services
Exhibit 28: Digital Life has allowed ATandT to introduce a range of services for the smart home
Exhibit 29: ATandT Digital Life platform services
Exhibit 30: ATandT smart home services timeline
Exhibit 31: The Homelive platform devices and appliances
Exhibit 32: Components of the Orange Homelive platform
Exhibit 33: Orange France home services timeline
Exhibit 34: HKT Smart Livings range of smart home features
Exhibit 35: HKTs smart home content and services on various PCCW platforms
Exhibit 36: HKT smart home services timeline
Exhibit 37: Features of Rogers smart home monitoring platform
Exhibit 38: Rogers survey of Canadian smart home preferences
Exhibit 39: Rogers Smart Home Monitoring services timeline
ADT
AlertMe
Allstate
Apple
ATandT
British Gas
CGI
Cisco
Cypress Systems
Denon
Deutsche Telekom
du
Eneco
eSmartHealth
FrontPoint Security
General Electric
Google
Honeywell
Hong Kong Telecom (HKT)
Icontrol Networks
LG Electronics
Lowes
Lutron
m2ocity
Microsoft
MiOS
Mobilicity
Moov
Netatmo
Now TV
Orange
Panasonic
PCCW
Philips
Qualcomm
Quby
Quivicon
Rogers Communications
Samsung
Schlage
Schneider Electric
Sonos
Spotify
Staples
TelefOnica
uHub
Veolia Water
Verisure
Whirlpool
Xanboo
Yetu
Zonoff

Report Format

Following are different modes of Licenses.

a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.

b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.

c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.

Quick Help

1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :

a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]

b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]


2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:

a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
d. Paypal


3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.

If you have a more question about our publications please see our FAQs section or contact us now at cs@marketinforesearch.com.

CUSTOMERS WHO VIEWED THIS REPORT ALSO VIEWED

There are no reports matching the selection.

Browse similar reports by category:
Telecommunications & Networks
Pyramid Research