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- The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration, and sewing and hobby), dolls, games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (includes soft toys), outdoor and sports toys (includes outdoor games and sports such as cars and bicycles etc.) and other toys (including toys made of plastics, rubber, textile, die-cast miniature model toys and metal toys. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). It doesnt include games consoles and video games. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2014 annual average exchange rates.
- The European toys and games market had total revenues of $28.8bn in 2014, representing a compound annual growth rate (CAGR) of 2.7% between 2010 and 2014.
- The infant/pre-school segment was the markets most lucrative in 2014, with total revenues of $4.9bn, equivalent to 17.1% of the markets overall value.
- Many European countries, most notably Greece, Spain, and Italy, have struggled with economic malaise. Constrained consumer spending has seen purchases delayed or abandoned due to other necessities.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys and games market in Europe
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys and games market in Europe
Leading company profiles reveal details of key toys and games market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Europe toys and games market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Europe economy
Reasons To Buy
What was the size of the Europe toys and games market by value in 2014?
What will be the size of the Europe toys and games market in 2019?
What factors are affecting the strength of competition in the Europe toys and games market?
How has the market performed over the last five years?
What are the main segments that make up Europes toys and games market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Buyer power 13
Supplier power 14
New entrants 16
Threat of substitutes 18
Degree of rivalry 19
Leading Companies 20
Carrefour S.A. 20
Home Retail Group Plc 23
Ludendo SA 26
Toys "R" Us, Inc. 27
Industry associations 31
Related MarketLine research 31
About MarketLine 32
LIST OF TABLES
Table 1: Europe toys and games market value: $ million, 2010-14 8
Table 2: Europe toys and games market category segmentation: $ million, 2014 9
Table 3: Europe toys and games market geography segmentation: $ million, 2014 10
Table 4: Europe toys and games market value forecast: $ million, 2014-19 11
Table 5: Carrefour S.A.: key facts 20
Table 6: Carrefour S.A.: key financials ($) 21
Table 7: Carrefour S.A.: key financials (Euro) 21
Table 8: Carrefour S.A.: key financial ratios 21
Table 9: Home Retail Group Plc: key facts 23
Table 10: Home Retail Group Plc: key financials ($) 23
Table 11: Home Retail Group Plc: key financials (Pound) 24
Table 12: Home Retail Group Plc: key financial ratios 24
Table 13: Ludendo SA: key facts 26
Table 14: Toys "R" Us, Inc.: key facts 27
Table 15: Toys "R" Us, Inc.: key financials ($) 28
Table 16: Toys "R" Us, Inc.: key financial ratios 28
LIST OF FIGURES
Figure 1: Europe toys and games market value: $ million, 2010-14 8
Figure 2: Europe toys and games market category segmentation: % share, by value, 2014 9
Figure 3: Europe toys and games market geography segmentation: % share, by value, 2014 10
Figure 4: Europe toys and games market value forecast: $ million, 2014-19 11
Figure 5: Forces driving competition in the toys and games market in Europe, 2014 12
Figure 6: Drivers of buyer power in the toys and games market in Europe, 2014 13
Figure 7: Drivers of supplier power in the toys and games market in Europe, 2014 14
Figure 8: Factors influencing the likelihood of new entrants in the toys and games market in Europe, 2014 16
Figure 9: Factors influencing the threat of substitutes in the toys and games market in Europe, 2014 18
Figure 10: Drivers of degree of rivalry in the toys and games market in Europe, 2014 19
Figure 11: Carrefour S.A.: revenues and profitability 22
Figure 12: Carrefour S.A.: assets and liabilities 22
Figure 13: Home Retail Group Plc: revenues and profitability 25
Figure 14: Home Retail Group Plc: assets and liabilities 25
Figure 15: Toys "R" Us, Inc.: revenues and profitability 28
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