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- The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration, and sewing and hobby), dolls, games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (includes soft toys), outdoor and sports toys (includes outdoor games and sports such as cars and bicycles etc.) and other toys (including toys made of plastics, rubber, textile, die-cast miniature model toys and metal toys. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). It doesnt include games consoles and video games. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2014 annual average exchange rates.
- The Indian toys and games market had total revenues of $2.3bn in 2014, representing a compound annual growth rate (CAGR) of 8.5% between 2010 and 2014.
- The activity toys segment was the markets most lucrative in 2014, with total revenues of $0.4bn, equivalent to 17.9% of the markets overall value.
- With the second largest population globally, much of Indias growth in the coming years will be derived from new consumers as living standards rise.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys and games market in India
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys and games market in India
Leading company profiles reveal details of key toys and games market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the India toys and games market with five year forecasts
Macroeconomic indicators provide insight into general trends within the India economy
Reasons To Buy
What was the size of the India toys and games market by value in 2014?
What will be the size of the India toys and games market in 2019?
What factors are affecting the strength of competition in the India toys and games market?
How has the market performed over the last five years?
What are the main segments that make up Indias toys and games market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Flipkart Internet Private Limited 18
HOORAY Retail Pvt Ltd 19
Landmark Limited 20
Reliance Industries Limited 21
Macroeconomic Indicators 24
Country Data 24
Industry associations 27
Related MarketLine research 27
About MarketLine 28
LIST OF TABLES
Table 1: India toys and games market value: $ million, 2010-14 8
Table 2: India toys and games market category segmentation: $ million, 2014 9
Table 3: India toys and games market geography segmentation: $ million, 2014 10
Table 4: India toys and games market value forecast: $ million, 2014-19 11
Table 5: Flipkart Internet Private Limited: key facts 18
Table 6: HOORAY Retail Pvt Ltd: key facts 19
Table 7: Landmark Limited: key facts 20
Table 8: Reliance Industries Limited: key facts 21
Table 9: Reliance Industries Limited: key financials ($) 21
Table 10: Reliance Industries Limited: key financials (Rs.) 22
Table 11: Reliance Industries Limited: key financial ratios 22
Table 12: India size of population (million), 2010-14 24
Table 13: India gdp (constant 2005 prices, $ billion), 2010-14 24
Table 14: India gdp (current prices, $ billion), 2010-14 24
Table 15: India inflation, 2010-14 25
Table 16: India consumer price index (absolute), 2010-14 25
Table 17: India exchange rate, 2010-14 25
LIST OF FIGURES
Figure 1: India toys and games market value: $ million, 2010-14 8
Figure 2: India toys and games market category segmentation: % share, by value, 2014 9
Figure 3: India toys and games market geography segmentation: % share, by value, 2014 10
Figure 4: India toys and games market value forecast: $ million, 2014-19 11
Figure 5: Forces driving competition in the toys and games market in India, 2014 12
Figure 6: Drivers of buyer power in the toys and games market in India, 2014 13
Figure 7: Drivers of supplier power in the toys and games market in India, 2014 14
Figure 8: Factors influencing the likelihood of new entrants in the toys and games market in India, 2014 15
Figure 9: Factors influencing the threat of substitutes in the toys and games market in India, 2014 16
Figure 10: Drivers of degree of rivalry in the toys and games market in India, 2014 17
Figure 11: Reliance Industries Limited: revenues and profitability 22
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