Toys and Games in Italy

Toys and Games in Italy

Code: ML-OHME4650 | Published: Nov-2015 | Pages: 31 | MarketLine
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Toys and Games in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy toys and games market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

- The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration, and sewing and hobby), dolls, games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (includes soft toys), outdoor and sports toys (includes outdoor games and sports such as cars and bicycles etc.) and other toys (including toys made of plastics, rubber, textile, die-cast miniature model toys and metal toys. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). It doesnt include games consoles and video games. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2014 annual average exchange rates.

- The Italian toys and games market had total revenues of $2.4bn in 2014, representing a compound annual rate of change (CARC) of -4.6% between 2010 and 2014.

- The activity toys segment was the markets most lucrative in 2014, with total revenues of $0.5bn, equivalent to 22.4% of the markets overall value.

- Italys economy remains in a debt crisis, with an unemployment rate of 12.7%. This figure is higher than Eurozone unemployment average. The dip is most evident among the young population (under 25), where the rate is 44.2%. The governments prescription for dealing with its sovereign debt is fiscal retrenchment and raising taxes, which has impacted consumer spending.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys and games market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys and games market in Italy

Leading company profiles reveal details of key toys and games market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy toys and games market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Italy economy

Reasons To Buy
What was the size of the Italy toys and games market by value in 2014?

What will be the size of the Italy toys and games market in 2019?

What factors are affecting the strength of competition in the Italy toys and games market?

How has the market performed over the last five years?

What are the main segments that make up Italys toys and games market?

Table of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 17
Degree of rivalry 18
Leading Companies 19
Amazon.com, Inc. 19
Carrefour S.A. 22
Giochi Preziosi SpA 25
Macroeconomic Indicators 26
Country Data 26
Methodology 28
Industry associations 29
Related MarketLine research 29
Appendix 30
About MarketLine 30
LIST OF TABLES
Table 1: Italy toys and games market value: $ million, 2010-14 8
Table 2: Italy toys and games market category segmentation: $ million, 2014 9
Table 3: Italy toys and games market geography segmentation: $ million, 2014 10
Table 4: Italy toys and games market value forecast: $ million, 2014-19 11
Table 5: Amazon.com, Inc.: key facts 19
Table 6: Amazon.com, Inc.: key financials ($) 20
Table 7: Amazon.com, Inc.: key financial ratios 20
Table 8: Carrefour S.A.: key facts 22
Table 9: Carrefour S.A.: key financials ($) 23
Table 10: Carrefour S.A.: key financials (Euro) 23
Table 11: Carrefour S.A.: key financial ratios 23
Table 12: Giochi Preziosi SpA: key facts 25
Table 13: Italy size of population (million), 2010-14 26
Table 14: Italy gdp (constant 2005 prices, $ billion), 2010-14 26
Table 15: Italy gdp (current prices, $ billion), 2010-14 26
Table 16: Italy inflation, 2010-14 27
Table 17: Italy consumer price index (absolute), 2010-14 27
Table 18: Italy exchange rate, 2010-14 27
LIST OF FIGURES
Figure 1: Italy toys and games market value: $ million, 2010-14 8
Figure 2: Italy toys and games market category segmentation: % share, by value, 2014 9
Figure 3: Italy toys and games market geography segmentation: % share, by value, 2014 10
Figure 4: Italy toys and games market value forecast: $ million, 2014-19 11
Figure 5: Forces driving competition in the toys and games market in Italy, 2014 12
Figure 6: Drivers of buyer power in the toys and games market in Italy, 2014 13
Figure 7: Drivers of supplier power in the toys and games market in Italy, 2014 14
Figure 8: Factors influencing the likelihood of new entrants in the toys and games market in Italy, 2014 15
Figure 9: Factors influencing the threat of substitutes in the toys and games market in Italy, 2014 17
Figure 10: Drivers of degree of rivalry in the toys and games market in Italy, 2014 18
Figure 11: Amazon.com, Inc.: revenues and profitability 21
Figure 12: Amazon.com, Inc.: assets and liabilities 21
Figure 13: Carrefour S.A.: revenues and profitability 24
Amazon.com, Inc.; Carrefour S.A.; Giochi Preziosi SpA;

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