Travel and Tourism in Germany to 2019

Travel and Tourism in Germany to 2019

Code: CAN-TT0241MR | Published: Oct-2015 | Pages: 113 | Canadean
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Germany has one the biggest tourism markets in Europe. Both domestic trips and outbound trips recorded moderate growth in 2014. This increase was partly driven by a consistent positive economic state and gradually decreasing unemployment rates. Inbound trips grew at an average annual rate of 6.3% during 2009-2014, driven by the German National Tourist Boards (GNTB) promotional efforts and its strong position in Europe for cultural attractions and mice tourism.

Key Findings
- Inbound trips and expenditure recorded strong growth during the historic period (2009-2014), with trips totaling 32.9 million in 2014 and expenditure valuing EUR43.8 billion (US$59 billion). However, arrivals declined by -6% in 2013 and hardly registered any growth in 2014. The EU and the US imposed sanctions as a result of the Ukrainian crisis, which slowed Germanys economic growth. In addition, trips from Russia, another key source market for Germany, declined in 2014 and this trend is expected to continue in 2015. Inbound tourist volume is forecast to reach 42.6 million by 2019 while expenditure is projected at EUR60.6 billion (US$85.5 billion). With an improved economic state, domestic trips grew by 2.4% in 2014 and totaled 198.6 million. Germany retained its rank as the largest outbound market in Europe in 2014, in terms of trips and expenditure. Outbound trips stood at 90.3 million in 2014, up by 3.2% over the last year, and are projected to grow at an average annual growth of 2.3% up to 2019

- Arrivals from the Netherlands, the largest source market for Germany, have been adversely affected in recent years due to the weak state of the Dutch economy. Arrivals declined by -6% in 2013 and hardly registered any growth in 2014. The Dutch economy contracted by -1.6% in 2012 and -0.7% in 2013, and recorded nominal positive growth of 0.9% in 2014

- In the wake of a growing number of Germans traveling to Turkey, supported by promotions by The Turkish Ministry of Culture and Tourism and the large number of Turkish people living in Germany going to their home country to visit friends and relatives, Turkish Airlines has opened new routes in recent years. It launched new routes from Istanbul to Cologne and Baden-Baden in June 2015, and Istanbul to Stuttgart in April 2015. Departures to Turkey grew at a CAGR of 8.6% during the historic period

Synopsis
Canadeans report - Travel and Tourism in Germany to 2019 - provides detailed information on the countrys tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

- Historic and forecast tourist volumes covering the entire German Travel and Tourism sector

- Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others

- Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics

- Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers

Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to the UKs Travel and Tourism sector

- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

- Direct the promotional efforts on most promising markets by identifying the key source and destination countries


Table of Contents

Executive Summary
Introduction
Travel and Tourism Sector in Context
Domestic Tourism
Market summary and key developments in German domestic tourism market
Historical and projected figures for domestic trips and domestic expenditure in Germany
Domestic trips-trips by purpose of visit and by season, average length of trip and overnight stays
Inbound Tourism
Market summary and key developments in German inbound tourism market
Historical and projected figures for inbound trips and inbound expenditure in Germany
Tourist arrivals from top 10 countries to Germany
Inbound trips-trips by purpose of visit and mode of transport
Inbound trips-average length of trip and overnight stays
Outbound Tourism
Market summary and key developments in German outbound tourism market
Historical and projected figures for outbound trips and outbound expenditure in Germany
Tourist departures to top 10 countries from Germany
Outbound trips-trips by purpose of visit and mode of transport
Outbound trips-average length of trip and overnight stays
Airlines
Market summary and key developments in German airlines industry
Revenues and seats sold in German airlines market
Low cost airlines in Germany-seats available, seats sold and load factor
Low cost airlines in Germany-total revenue and revenue per customer
Low cost airlines in Germany-revenue generating passenger kilometers versus kilometers available
Full service airlines in Germany-seats available, seats sold and load factor
Full service airlines in Germany-total revenue and revenue per customer
Full service airlines in Germany-revenue generating passenger kilometers versus kilometers available
Charter airlines in Germany-seats available, seats sold and load factor
Charter airlines in Germany-total revenue and revenue per customer
Charter airlines in Germany-revenue generating passenger kilometers versus kilometers available
Competitive landscape
Hotels
Market summary and key developments in German hotel industry
Revenues, room nights available and revenue per available room in German hotel industry
Hotel establishments by category and available hotel rooms by category in Germany
Budget hotels in Germany-revenues, room occupancy rates, room nights available and room nights occupied
Budget hotels in Germany-revenue per available room and revenue per occupied room
Budget hotels in Germany-revenue by customer type and guests by customer type
Midscale hotels in Germany-revenues, room occupancy rates, room nights available and room nights occupied
Midscale hotels in Germany-revenue per available room and revenue per occupied room
Midscale hotels in Germany-revenue by customer type and guests by customer type
Upscale hotels in Germany-revenues, room occupancy rates, room nights available and room nights occupied
Upscale hotels in Germany-revenue per available room and revenue per occupied room
Upscale hotels in Germany-revenue by customer type and guests by customer type
Luxury hotels in Germany-revenues, room occupancy rates, room nights available and room nights occupied
Luxury hotels in Germany-revenue per available room and revenue per occupied room
Luxury hotels in Germany-revenue by customer type and guests by customer type
Competitive Landscape
Car Rental
Market value of car rental industry in Germany
Car rental value in Germany by rental type and location, and average revenue per day
Car rental in Germany-fleet size, rental days and market utilization rate
Travel Intermediaries
Market value of travel intermediaries industry in Germany
Travel intermediaries online revenues and in-store revenues by provider
Airport Profiles
Market Data
Domestic tourism
Inbound tourism
Outbound tourism
Airlines
Hotels
Car rental
Travel intermediaries
Tourism output
Tourism employment
Appendix
Travel and tourism sector definitions
Lufthansa
Air Berlin
Ryan air
German Wings
EasyJet
Accor
Best Western
Land-gut-Hotels
Ringhotels e.V.
Romantik Hotels and Restaurants
Top International Hotels GmbH
Akzent Hotels e.V
Steigenberger Hotels AG
proALLGAU GmbH and Co. KG
Viabono GmbH

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