Travel and Tourism in Hungary to 2019

Travel and Tourism in Hungary to 2019

Code: CAN-TT0214MR | Published: Jul-2015 | Pages: 109 | Canadean
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"Travel and Tourism in Hungary to 2019" provides detailed information on the Hungarian tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, tourist expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

The report brings together Canadeans research, modelling, and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics and discover which segments will see growth in the coming years.

Key Findings
- Domestic tourism went through a difficult phase during the historic period (2009-2014) as residents of the country were not optimistic about their financial situation. Domestic trips decreased from 17.7 million in 2009 to 14.9 million in 2014. With signs of an improving economy since 2013, domestic trips are expected to reach 15.7 million by 2019.

- Outbound trips witnessed a decline during the historic period. However, the economy is expected to recover over the forecast period, resulting in rise of disposable income and reduced unemployment rates which will contribute towards the growth in the number of trips that are likely to reach 5.5 million by 2019.

- Due to its high quality medical treatment, affordable prices and easily accessible location, patients from the United Kingdom, Ireland, Denmark, and Germany are among the major visitors to the country for health tourism. Especially in dental tourism, in 2015, Hungary is a leading country with a share of more than 40% in Europe and represents about one-fifth of the global market. The cost of treatments is 40 to 70% lesser when compared to the UK, US and Scandinavian countries.

- Middle East is a growing source market of visitors. In 2013, during the Arabian Travel Market (ATM) at the Dubai International and Conference Centre, Hungary Tourism Plc announced to promote MICE travel packages in the Middle East, in order to boost tourism in the country. The promotion is expected to be carried off with the help of airlines and travel agents.

Synopsis
The report provides detailed market analysis, information, and insights, including:

- Historic and forecast tourist volumes covering the entire Hungarian travel and tourism sector from 2010 to 2019

- Detailed analysis of tourist spending patterns in Hungary for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries, and others

- Detailed market classification across various categories including domestic tourism, inbound tourism, outbound tourism, with analysis using similar metrics

- Detailed analysis of the airline, hotel, car rental, and travel intermediaries industries

Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to the Hungarian travel and tourism sector

- Understand the demand-side dynamics within the Hungarian travel and tourism sector, along with key market trends and growth opportunities

Table of Contents

Executive Summary
Introduction
Travel and Tourism Sector in Context
Domestic Tourism
Market summary and key developments in Hungarian domestic tourism market
Historical and projected figures for domestic trips and domestic expenditure in Hungary
Domestic trips-trips by purpose of visit and by season, average length of trip and overnight stays
Inbound Tourism
Market summary and key developments in Hungarian inbound tourism market
Historical and projected figures for inbound trips and inbound expenditure in Hungary
Tourist arrivals from top 10 countries to Hungary
Inbound trips-trips by purpose of visit and mode of transport
Inbound trips-average length of trip and overnight stays
Outbound Tourism
Market summary and key developments in Hungarian outbound tourism market
Historical and projected figures for outbound trips and outbound expenditure in Hungary
Tourist departures to top 10 countries from Hungary
Outbound trips-trips by purpose of visit and mode of transport
Outbound trips-average length of trip and overnight stays
Airlines
Market summary and key developments in Hungarian airlines industry
Revenues and seats sold in Hungarian airlines market
Low cost airlines in Hungary-seats available, seats sold and load factor
Low cost airlines in Hungary-total revenue and revenue per customer
Low cost airlines in Hungary-revenue generating passenger kilometers versus kilometers available
Full service airlines in Hungary-seats available, seats sold and load factor
Full service airlines in Hungary-total revenue and revenue per customer
Full service airlines in Hungary-revenue generating passenger kilometers versus kilometers available
Charter airlines in Hungary-seats available, seats sold and load factor
Charter airlines in Hungary-total revenue and revenue per customer
Charter airlines in Hungary-revenue generating passenger kilometers versus kilometers available
Competitive landscape
Hotels
Market summary and key developments in Hungarian hotel industry
Revenues, room nights available and revenue per available room in Hungarian hotel industry
Hotel establishments by category and available hotel rooms by category in Hungary
Budget hotels in Hungary-revenues, room occupancy rates, room nights available and room nights occupied
Budget hotels in Hungary-revenue per available room and revenue per occupied room
Budget hotels in Hungary-revenue by customer type and guests by customer type
Midscale hotels in Hungary-revenues, room occupancy rates, room nights available and room nights occupied
Midscale hotels in Hungary-revenue per available room and revenue per occupied room
Midscale hotels in Hungary-revenue by customer type and guests by customer type
Upscale hotels in Hungary-revenues, room occupancy rates, room nights available and room nights occupied
Upscale hotels in Hungary-revenue per available room and revenue per occupied room
Upscale hotels in Hungary-revenue by customer type and guests by customer type
Luxury hotels in Hungary-revenues, room occupancy rates, room nights available and room nights occupied
Luxury hotels in Hungary-revenue per available room and revenue per occupied room
Luxury hotels in Hungary-revenue by customer type and guests by customer type
Competitive Landscape
Car Rental
Market value of car rental industry in Hungary
Car rental value in Hungary by rental type and location, and average revenue per day
Car rental in Hungary-fleet size, rental days and market utilization rate
Travel Intermediaries
Market value of travel intermediaries industry in Hungary
Travel intermediaries online revenues and in-store revenues by provider
Market Data
Domestic tourism
Inbound tourism
Outbound tourism
Airlines
Hotels
Car rental
Travel intermediaries
Tourism output
Tourism employment
Appendix
Travel and tourism sector definitions
Methodology
Hungary Travel and Tourism
Tourism demand factors
Trips by Hungarian residents
Arrivals to Hungary
Hungarian tourism sector
Tourism flows
Inbound tourism
Outbound tourism
Domestic tourism
Hotel

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