Travel and Tourism in New Zealand to 2019

Travel and Tourism in New Zealand to 2019

Code: CAN-TT0252MR | Published: Aug-2015 | Pages: 113 | Canadean
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The New Zealand inbound tourism market has registered strong growth over the last few years, and this trend is expected to continue, driven by Tourism New Zealands promotional efforts. China has been a key target market for Tourism New Zealand and it has now shifted its focus from volume to value. New Zealand aims to attract high value Chinese travelers who travel more widely, stay for longer, and spend more money. Conversely, the number of domestic trips totaled 16.8 million in 2014, recording hardly any growth during the historic period. This is largely due to the growing preference of New Zealanders for outbound trips due to the stronger New Zealand dollar, which increased the affordability of international trips.

Key Findings
- Outbound tourism grew at a faster pace compared to domestic tourism during the historic period (2009-2014) as New Zealanders were attracted to overseas trips due to the stronger New Zealand currency. An aging population with time and money to spend is expected to make more international and domestic trips over the coming years. Domestic trips will increase from 16.8 million in 2014 to 18.6 million by 2019, while outbound trips will grow from 2.3 million to 2.7 million

- Inbound trips are projected to grow from 2.8 million in 2014 to 3.6 million by 2019, driven by Tourism New Zealands (TNZ) focus on emerging markets such as China, Indonesia, India, and Latin America. China has been New Zealands second largest source market since 2012 and visitors are projected to nearly double over the forecast period (2015-2019). TNZ aims to attract more high value Chinese travelers and has launched an initiative, The China Toolkit (www.chinatoolkit.co.nz), to help tourism businesses understand and deliver experiences that Chinese tourists value and enjoy

- Keeping in view that China is a key outbound and inbound market for New Zealand, Air New Zealand and Air China revealed plans to form an alliance, which, if approved, means the Chinese flagship carrier will commence daily direct flights between Auckland and Beijing from December 2015. By connecting the capitals, the deal provides business travelers and tourists with improved air connectivity

- The supply side has been relatively stable over the last few years while demand has increased, resulting in increased occupancy rates and higher tariffs in areas such as Auckland, Queenstown, Wellington, and Rotorua. According to research by Jones Lang LaSalle (JLL) in 2014, to meet the growing demand, new hotels are being planned (16 projects are being speculated with a total of 2,900 rooms). New brands such as Four Seasons and Ritz Carlton are likely to enter New Zealand in the luxury and upscale market

Synopsis
Canadeans report - "Travel and Tourism in New Zealand to 2019" provides detailed information on the New Zealand tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

- Historic and forecast tourist volumes covering the entire New Zealand Travel and Tourism sector

- Detailed analysis of tourist spending patterns in New Zealand for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others

- Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics

- Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers

Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to the New Zealand Travel and Tourism sector

- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

- Direct the promotional efforts on most promising markets by identifying the key source and destination countries

Table of Contents

Executive Summary
Introduction
Travel and Tourism Sector in Context
Domestic Tourism
Market summary and key developments in New Zealands domestic tourism market
Historical and projected figures for domestic trips and domestic expenditure in New Zealand
Domestic trips-trips by purpose of visit and by season, average length of trip and overnight stays
Inbound Tourism
Market summary and key developments in New Zealands inbound tourism market
Historical and projected figures for inbound trips and inbound expenditure in New Zealand
Tourist arrivals from top 10 countries to New Zealand
Inbound trips-trips by purpose of visit and mode of transport
Inbound trips-average length of trip and overnight stays
Outbound Tourism
Market summary and key developments in New Zealands outbound tourism market
Historical and projected figures for outbound trips and outbound expenditure in New Zealand
Tourist departures to top 10 countries from New Zealand
Outbound trips-trips by purpose of visit and mode of transport
Outbound trips-average length of trip and overnight stays
Airlines
Market summary and key developments in New Zealands airlines industry
Revenues and seats sold in New Zealands airlines market
Low cost airlines in New Zealand-seats available, seats sold and load factor
Low cost airlines in New Zealand-total revenue and revenue per customer
Low cost airlines in New Zealand-revenue generating passenger kilometers versus kilometers available
Full service airlines in New Zealand-seats available, seats sold and load factor
Full service airlines in New Zealand-total revenue and revenue per customer
Full service airlines in New Zealand-revenue generating passenger kilometers versus kilometers available
Charter airlines in New Zealand-seats available, seats sold and load factor
Charter airlines in New Zealand-total revenue and revenue per customer
Charter airlines in New Zealand-revenue generating passenger kilometers versus kilometers available
Competitive landscape
Hotels
Market summary and key developments in New Zealands hotel industry
Revenues, room nights available and revenue per available room in New Zealands hotel industry
Hotel establishments by category and available hotel rooms by category in New Zealand
Budget hotels-revenues, room occupancy rates, room nights available and room nights occupied
Budget hotels-revenue per available room and revenue per occupied room
Budget hotels-revenue by customer type and guests by customer type
Midscale hotels-revenues, room occupancy rates, room nights available and room nights occupied
Midscale hotels-revenue per available room and revenue per occupied room
Midscale hotels-revenue by customer type and guests by customer type
Upscale hotels-revenues, room occupancy rates, room nights available and room nights occupied
Upscale hotels-revenue per available room and revenue per occupied room
Upscale hotels-revenue by customer type and guests by customer type
Luxury hotels-revenues, room occupancy rates, room nights available and room nights occupied
Luxury hotels-revenue per available room and revenue per occupied room
Luxury hotels-revenue by customer type and guests by customer type
Competitive Landscape
Car Rental
Market value of car rental industry in New Zealand
Car rental value in New Zealand by rental type and location, and average revenue per day
Car rental in New Zealand-fleet size, rental days and market utilization rate
Travel Intermediaries
Market value of travel intermediaries industry in New Zealand
Travel intermediaries online revenues and in-store revenues by provider
Airport Profiles
Market Data
Domestic tourism
Inbound tourism
Outbound tourism
Airlines
Hotels
Car rental
Travel intermediaries
Tourism output
Tourism employment
Appendix
Travel and tourism sector definitions
Air New Zealand
Qantas Airways
Virgin Australia
Emirates
Jetstar Airways
Choice Hotels
Accor Hotels
Five Star Alliance
Millennium Hotels and Resorts
Heritage Hotel Management
Scenic Hotel Group
Best Western International, Inc.
Rydges
Eagles Nest
Global Hotel Alliance

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