Travel and Tourism in Portugal to 2019

Travel and Tourism in Portugal to 2019

Code: CAN-TT0253MR | Published: Nov-2015 | Pages: 113 | Canadean
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After declining consecutively for three years, Portugals economy registered growth in 2014. As a result, outbound tourism registered positive growth in 2014 after contracting in 2013. Inbound tourism recorded a strong growth of 6.3% during 2009-2014, partly supported by expanding operations of low cost carriers such as Ryanair and EasyJet. However, the ongoing political instability in the country towards the end of the year (2015) is expected to take a toll on economic growth and thereby adversely affect tourism.

Key Findings
- Portugals domestic and outbound tourism markets were adversely affected due to economic crisis in the country. Domestic trips hardly grew while expenditure contracted during the historic period. Outbound trips and expenditure also declined during the historic period. However, as the economy started recovering in 2014, Canadean expects domestic trips to grow at a CAGR of 2.5% reaching 18.5 million by 2019 while outbound trips are projected to grow at a rate of 3.1% reaching 1.8 million by 2019. Inbound tourist volume is expected to increase at an average annual rate of 3.7% over the forecast period reaching 18.5 million in 2019. Apart from the traditional European markets, arrivals from China and the US will support the growth

- The number of Chinese tourists to Portugal has increased significantly in the past few years. According to the data released by the Portuguese National Statistics Institute (INE) and Bank of Portugal, about 113,200 Chinese tourists visited Portugal in 2014, up by almost 50% over the previous year. According to Turismo de Portugal, spending by Chinese tourists in Portugal totaled EUR33.5 million (US$45.2 million) between January to August 2014, more than double when compared to the previous year. The main shopping centers in Lisbon are making moves to attract Chinese. For example, the Amoreiras Shopping Centre inaugurated an exhibition "Golden Spring" of Manuel Cardoso, a Macau photographer. Its common to see Chinese phrases in shopping centers, luxury chains and jewelry stores in Baixa (the downtown shopping area in Lisbon). Mundicenter group has a shopping guide written in Portugal as well as in Chinese. Few shops have Chinese staff and try to keep their offerings as per the tastes of Chinese tourists

- With a growing number of inbound tourists, the hotel industry is expanding. The country will get about 57 new hotels in 2015 and the number of rooms is expected to grow by 5.4%, according to the Association of Portugal Hospitality. Most upcoming hotels are located in Lisbon

Synopsis
Canadeans report - Travel and Tourism in Portugal to 2019 - provides detailed information on the countrys tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

- Historic and forecast tourist volumes covering the entire Portugal Travel and Tourism sector

- Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others

- Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics

- Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers

Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to Portugals Travel and Tourism sector

- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

- Direct the promotional efforts on most promising markets by identifying the key source and destination countries

Table of Contents

Introduction
Travel and Tourism Sector in Context
Domestic Tourism
Market summary and key developments in Portugals domestic tourism market
Historical and projected figures for domestic trips and domestic expenditure in Portugal
Domestic trips-trips by purpose of visit and by season, average length of trip and overnight stays
Inbound Tourism
Market summary and key developments in Portugals inbound tourism market
Historical and projected figures for inbound trips and inbound expenditure in Portugal
Tourist arrivals from top 10 countries to Portugal
Inbound trips-trips by purpose of visit and mode of transport
Inbound trips-average length of trip and overnight stays
Outbound Tourism
Market summary and key developments in Portugals outbound tourism market
Historical and projected figures for outbound trips and outbound expenditure in Portugal
Tourist departures to top 10 countries from Portugal
Outbound trips-trips by purpose of visit and mode of transport
Outbound trips-average length of trip and overnight stays
Airlines
Market summary and key developments in Portugals airlines industry
Revenues and seats sold in Portugals airlines market
Low cost airlines in Portugal-seats available, seats sold and load factor
Low cost airlines in Portugal-total revenue and revenue per customer
Low cost airlines in Portugal-revenue generating passenger kilometers versus kilometers available
Full service airlines in Portugal-seats available, seats sold and load factor
Full service airlines in Portugal-total revenue and revenue per customer
Full service airlines in Portugal-revenue generating passenger kilometers versus kilometers available
Charter airlines in Portugal-seats available, seats sold and load factor
Charter airlines in Portugal-total revenue and revenue per customer
Charter airlines in Portugal-revenue generating passenger kilometers versus kilometers available
Competitive landscape
Hotels
Market summary and key developments in Portugals hotel industry
Revenues, room nights available and revenue per available room in Portugals hotel industry
Hotel establishments by category and available hotel rooms by category in Portugal
Budget hotels in Portugal-revenues, room occupancy rates, room nights available and room nights occupied
Budget hotels in Portugal-revenue per available room and revenue per occupied room
Budget hotels in Portugal-revenue by customer type and guests by customer type
Midscale hotels in Portugal-revenues, room occupancy rates, room nights available and room nights occupied
Midscale hotels in Portugal-revenue per available room and revenue per occupied room
Midscale hotels in Portugal-revenue by customer type and guests by customer type
Upscale hotels in Portugal-revenues, room occupancy rates, room nights available and room nights occupied
Upscale hotels in Portugal-revenue per available room and revenue per occupied room
Upscale hotels in Portugal-revenue by customer type and guests by customer type
Luxury hotels in Portugal-revenues, room occupancy rates, room nights available and room nights occupied
Luxury hotels in Portugal-revenue per available room and revenue per occupied room
Luxury hotels in Portugal-revenue by customer type and guests by customer type
Competitive Landscape
Car Rental
Market value of car rental industry in Portugal
Car rental value in Portugal by rental type and location, and average revenue per day
Car rental in Portugal-fleet size, rental days and market utilization rate
Travel Intermediaries
Market value of travel intermediaries industry in Portugal
Travel intermediaries online revenues and in-store revenues by provider
Airport Profiles
Market Data
Domestic tourism
Inbound tourism
Outbound tourism
Airlines
Hotels
Car rental
Travel intermediaries
Tourism output
Tourism employment
Appendix
Travel and tourism sector definitions
TAP Portugal
EasyJet
Ryanair
SATA International
IAG
Accor Hotels
Sana Hotels
Melia Hotels International
Tivoli Hotels
Eurostar Hotels
Relais and Chateaux Hotels
Louvre Hotels Group
Marriott International Inc.
Best Western International Inc.
Hilton Worldwide

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