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- Ensure your strategy is robust against the key issues facing the household insurance market.
- Gauge the markets profitability, the factors that influenced its performance, and how insurers are adapting to this.
- Map your business plan against our forecasted GWP for the market.
- Analyze the key issues that will continue to affect the market going forward.
Reasons To Buy
- How has the market performed in 2014 and what are its future prospects?
- What are the key developments and issues shaping the household space?
- What impact is competition having within the market?
While many insurers are currently focusing on mass market customers - the majority of whom are now buying combined policies − one area that offers significant growth opportunities is the tenants market, as penetration in this area is much lower.
Competition still plays a crucial role within the UK household insurance market, with insurers being attracted by respectable profit margins generated as a result of mild weather conditions.
The persistency in rates remaining soft has seen household insurance market GWP continue to fall further since 2011, with GWP in 2014 dropping to Pound6.7bn - a contraction of Pound300m (4.3%).
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