UK Pet Insurance: Distribution and Marketing

UK Pet Insurance: Distribution and Marketing

Code: VF-VF0008IA | Published: Feb-2016 | Pages: 45 | Verdict Financial
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Pet insurance is a voluntary personal lines product that customers can buy to protect themselves financially if their pet falls ill. It is one of the more complicated insurance products as customers need to tailor the policy to their pets breed and age, and also consider the impact of policy selection as their pet ages or develops long-term illness. The cost of pet insurance premiums has been rising due to vet fee inflation caused by new treatments available through technological advances. Therefore both insurers and customers are looking for new ways to control policy price and make pet insurance more affordable. The overall market is dominated by a small number of insurers to which customers stay loyal through lifetime policies. However with premiums rising, the affordability of pet insurance is causing great concern for customers.

Key Findings
- Social media is growing as a channel for researching pet insurance products.

- Most customers are purchasing pet insurance direct from their insurer.

- Policy price is a growing concern for customers buying pet insurance.

Synopsis
Verdict Financials "UK Pet Insurance: Distribution and Marketing" explores consumer purchasing behavior and how it is changing. It discovers what is most influential to customers when purchasing a policy and reveals the most popular providers in the market. New innovations are highlighted, as well as key factors which will influence the pet insurance market over the next few years.

Reasons To Buy
- Adapt your distribution strategy to ensure it still meets customer purchasing behavior.

- Benchmark yourself against other providers in the market.

- Ensure your products remain competitive as new innovations revolutionize the consumer purchasing journey.

Table of Contents

The Purchasing Journey
Insurer Selection, Loyalty, and Switching
Purchasing Channels
Marketing Activity
The Market Going Forward
Data Tables
Appendix
Petplan
Tesco Bank
More Th>n
Animal Friends
Argos Pet Insurance
Comparethemarket.com
Moneysupermarket.com
Confused.com
Gocompare.com
ASDA Money
LV=
Sainsburys
Direct Line
SEIB
Vets4Pets
Thorpe Underwood
Saga
Allianz
RSA
Red Sands
Boughtbymany.com
insPeer

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