United States Beer Market Insights Report 2015

United States Beer Market Insights Report 2015

Code: CAN-BRMIUS15 | Published: Aug-2015 | Pages: 176 | Canadean
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People have started buy better quality beer as consumer spending picks up. Due to more relaxed licensing off-premise sales have risen by 73%. Glass bottles have lost market share to cans which now take up most of the market share. 550 new breweries were set up during 2014 with most of them being microbreweries and brewpubs

Key Findings
- Overall beer volumes recovered in 2014 following the setback it received in 2013

- Premium beers including imports and craft beer supported the category growth

- Cans were the leading packaging type

- Significant consumer penetration was seen in off-premise channels

Synopsis
Canadeans United States Beer Market Insights 2015 Report provides a complete overview of the United States beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

- Value by distribution channel 2010-2014, with 2015 forecasts

- 2013-2015 selected on- / off-premise retail prices

- Details of key beer new product launches in 2014 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the United States beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the United States beer market to support your brand development and marketing initiatives

- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the United States beer market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map
Anheuser-Busch InBev (A-BinBev)
Boston Beer Company
MillerCoors
North American Breweries
Pabst Brewing Company
D G Yuengling and Son
Constellation Brands USA
Craft Brew Alliance
Diageo-Guinness USA
Heineken USA
X Matt Brewing Company
Sierra Nevada Brewing Company

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