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- Beer club expansion continued to be a key driver for growth of beer market.
- Trans-Pacific Partnership and several trade agreements resulted in more imported brands and import to grow by double digits.
- The dynamism of the beer market was driven by growth in the premium and super premium segments.
- Brewers are focusing efforts on developing the premium segment, given its higher profit margins.
Canadeans Vietnam Beer Market Insights 2016 Report provides a complete overview of the Vietnam beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Vietnam beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Vietnam beer market to support your brand development and marketing initiatives
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Vietnam beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Table of Contents
2 Market Context
2.1 Market Parameters Tables
2.2 Legislation and Taxation Tables
3 Market Background Briefing
4 Market Update
4.1 New Products and Photo Shots
4.2 Beer Pricing Tables
4.3 Beer Data Tables
5 Brewer Profiles
6.2 Methodology, Wisdom Attributes and Product Definitions
List of Tables
Table 1: Data Revisions Summary
Table 2: Vietnam Population Size and Growth, 1987-2018F
Table 3: Asia Population Size and Growth, 2005-2016F
Table 4: Vietnam Economic Indicators, 2007-2017F
Table 5: Taxation Base
Table 6: Historical Excise Rates of Beer
Table 7: Legal Controls on Beer
Table 8: Tax Burden on Beer @ 5% Abv, 2015
Table 9: Beer Key Facts
Table 10: Top 10 Beer Brands - Volume, 2013-2015
Table 11: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 12: Licensed Brand Owners and Licensees
Table 13: Beer Market Valuation (Local Currency), 2014-2016F
Table 14: Trade Margin Build-Up Model
Table 15: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 16: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 17: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 18: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 19: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 20: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 21: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 22: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 23: Beer Market Valuation (Local Currency), 2014-2016F
Table 24: Beer Consumption by Local Definition, 2012-2016F
Table 25: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 26: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 27: Beer Consumption by Type, 2012-2016F
Table 28: Beer Consumption by Geographic Scope, 2012-2016F
Table 29: Beer All Trademarks, 2011-2015
Table 30: Beer Brands by Local Definition, 2011-2015
Table 31: Beer Brands by Standard Price Segment, 2011-2015
Table 32: Beer Brands by Alcoholic Strength, 2011-2015
Table 33: Beer Brands by Type, 2011-2015
Table 34: Imported Brands by Origin, 2011-2015
Table 35: Beer Licensed Brands, 2011-2015
Table 36: Beer Trademark Owners, 2011-2015
Table 37: Beer Local Operators, 2011-2015
Table 38: Beer leading Brewers/Importers, 2011-2015
Table 39: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 40: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 41: Hanoi Brewery Brand Volumes 2011-2015
Table 42: Hue Brewery Brand Volumes 2011-2015
Table 43: Saigon Brewery Brand Volumes 2011-2015
Table 44: Southeast Asia Brewery Brand Volumes 2011-2015
List of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015
Saigon Brewery (Saigon Beer
Alcoholic and Beverage Corporation: Sabeco)
San Miguel Brewery
South East Asia Brewery
Tan Hiep Phat Brewery
Thanh Hoa Brewery
Sapporo Vietnam Ltd
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