Vodafone Group Plc: Unified telecommunication strategies in the European market

Vodafone Group Plc: Unified telecommunication strategies in the European market

Code: ML-ML00019-002 | Published: Mar-2015 | Pages: 30 | MarketLine
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Vodafone holds the second-largest share by volume in the global wireless telecommunications market. While this strong standing has served the company well in recent years, a declining European wireless market has forced the company to reassess its strategy in order to reduce its overreliance on its core mobile business, culminating in Vodafones unified communications strategy.



Key Findings
- Assesses the factors driving Vodafones unified communications strategy, as well as the telecommunications market in general.
- Includes telecommunication services industry data for Europe and the UK, including revenues, ARPU and market share.
- Analyzes Vodafones recent revenue performance and key performance indicators.

Reasons To Buy
Why is it so important for Vodafone to pursue a unified communications strategy?
What are the main aims of Vodafones unified communications strategy?
What investments has Vodafone made in order to progress its unified communications strategy in Europe?
How is Vodafone looking to implement its unified communications strategy in the UK?
How can Vodafone strengthen its domestic position?

Table of Contents

OVERVIEW
Catalyst
Summary
CONVERGED OFFERINGS NOW A NECESSITY
Industry decline has intensified competition in Europe
Convergence key to remaining competitive in mature consumer markets
Vodafones strategy aims to protect, retain and gain through MandA and infrastructure investment
VODAFONE HAS MADE PROGRESS IN CONVERGENCE
Vodafone has achieved inorganic expansion and convergence through a number of high-value acquisitions
Vodafone has invested in fixed-line infrastructure
Early signs positive for Vodafone
UK MARKET HARDER TO CRACK
UK telecoms market consolidated and poised for convergence
Vodafone is (re)entering UK fixed-line and pay TV market, but could be limited by BTs dominance
Vodafone could strengthen position through further MandA
CONCLUSIONS
Vodafone becoming convergent, but still has a way to go
Vodafones unified communications strategy borne out of necessity
MandA has had biggest impact on Vodafones convergent progress so far
Vodafone can strengthen position in the UK through further MandA
APPENDIX
Definitions
Sources
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