Why Wont Die Games Die?: The unexpected success of traditional games

Why Wont Die Games Die?: The unexpected success of traditional games

Code: ML-ML00019-037 | Published: Oct-2015 | Pages: 24 | MarketLine
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Despite fierce competition the market for traditional games in Europe and North America has grown rapidly over the last five years, and continues to accelerate. Driven by technology and innovation, companies are finding new ways to remain competitive against modern forms of entertainment, broadening their appeal and targeting niche markets.



Key Findings
- Details the value and growth of the traditional games market in Europe and North America
- Explains how properly utilized market structure and forces can have a positive impact on growth
- Explains why and how product innovation and diversification is having such a positive effect on growth.
- Explains how companies are using new technology and market trends to enhance sales
- Explains how companies are prolonging the sales life of existing products and why this has been successful

Reasons To Buy
Why is the market for traditional games growing rapidly?
How are companies remaining profitable against fierce competition?
Why is innovation important for competitiveness?
How can technology be used to revitalize a market?
How can a products sales life be extended and increased?

Table of Contents

OVERVIEW
Catalyst
Summary
INDUSTRY HISTORY AND OVERVIEW
History
The market is growing rapidly
MARKET CONDITIONS ARE BENEFICIAL
Low cost production, manufacture and distribution
New incentives for quality
High quality games are profitable
High quality games are not expensive to develop
REASONS FOR SUCCESS
Making the most of existing products
Brand leverage
Expansions and customization
Innovations
Designs are getting better
Genre and demographics are expanding
Companies are using new technology
CONCLUSIONS
A market growing on innovation and quality
APPENDIX
Definitions
Sources
General
Industry, news and press
Further Reading
Ask the analyst
About MarketLine
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