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- The wine market consists of retail sale of champagne, fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Market volume represents the total volume of wine consumed in millions of liters. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.
- The Australian wine market had total revenue of $7,829.1m in 2014, representing a compound annual growth rate (CAGR) of 3.1% between 2010 and 2014.
- Market consumption volume increased with a CAGR of 2% between 2010-2014, to reach a total of 536.4 million liter in 2014.
- The performance of the market is forecast to decelerate, with an anticipated CAGR of 2.3% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $8,777.1m by the end of 2019.
Save time carrying out entry-level research by identifying the size, growth, and leading players in the wine market in Australia
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the wine market in Australia
Leading company profiles reveal details of key wine market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Australia wine market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Australia economy
Reasons To Buy
What was the size of the Australia wine market by value in 2014?
What will be the size of the Australia wine market in 2019?
What factors are affecting the strength of competition in the Australia wine market?
How has the market performed over the last five years?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
CHAMP Private Equity Pty Ltd. 22
De Bortoli Wines Pty Ltd. 23
McWilliams Wines Group 24
Treasury Wine Estates Ltd. 25
Macroeconomic Indicators 28
Country Data 28
Industry associations 31
Related MarketLine research 31
About MarketLine 32
LIST OF TABLES
Table 1: Australia wine market value: $ million, 2010-14 8
Table 2: Australia wine market volume: million liter, 2010-14 9
Table 3: Australia wine market category segmentation: $ million, 2014 10
Table 4: Australia wine market geography segmentation: $ million, 2014 11
Table 5: Australia wine market share: % share, by volume, 2014 12
Table 6: Australia wine market distribution: % share, by volume, 2014 13
Table 7: Australia wine market value forecast: $ million, 2014-19 14
Table 8: Australia wine market volume forecast: million liter, 2014-19 15
Table 9: CHAMP Private Equity Pty Ltd.: key facts 22
Table 10: De Bortoli Wines Pty Ltd.: key facts 23
Table 11: McWilliams Wines Group: key facts 24
Table 12: Treasury Wine Estates Ltd.: key facts 25
Table 13: Treasury Wine Estates Ltd.: key financials ($) 25
Table 14: Treasury Wine Estates Ltd.: key financials (A$) 26
Table 15: Treasury Wine Estates Ltd.: key financial ratios 26
Table 16: Australia size of population (million), 2010-14 28
Table 17: Australia gdp (constant 2005 prices, $ billion), 2010-14 28
Table 18: Australia gdp (current prices, $ billion), 2010-14 28
Table 19: Australia inflation, 2010-14 29
Table 20: Australia consumer price index (absolute), 2010-14 29
Table 21: Australia exchange rate, 2010-14 29
LIST OF FIGURES
Figure 1: Australia wine market value: $ million, 2010-14 8
Figure 2: Australia wine market volume: million liter, 2010-14 9
Figure 3: Australia wine market category segmentation: % share, by value, 2014 10
Figure 4: Australia wine market geography segmentation: % share, by value, 2014 11
Figure 5: Australia wine market share: % share, by volume, 2014 12
Figure 6: Australia wine market distribution: % share, by volume, 2014 13
Figure 7: Australia wine market value forecast: $ million, 2014-19 14
Figure 8: Australia wine market volume forecast: million liter, 2014-19 15
Figure 9: Forces driving competition in the wine market in Australia, 2014 16
Figure 10: Drivers of buyer power in the wine market in Australia, 2014 17
Figure 11: Drivers of supplier power in the wine market in Australia, 2014 18
Figure 12: Factors influencing the likelihood of new entrants in the wine market in Australia, 2014 19
Figure 13: Factors influencing the threat of substitutes in the wine market in Australia, 2014 20
Figure 14: Drivers of degree of rivalry in the wine market in Australia, 2014 21
Figure 15: Treasury Wine Estates Ltd.: revenues and profitability 26
Figure 16: Treasury Wine Estates Ltd.: assets and liabilities 27
De Bortoli Wines Pty Ltd.
McWilliams Wines Group
Treasury Wine Estates Ltd.
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