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Air Freshener market is segmented on the basis of product type, application, sales channel and geography. Product type segment covers sprays/aerosols, electric air fresheners, gel, candle, and other air fresheners. The application segment includes residential, corporate offices, cars and others. On the basis of sales channel, the market is classified into retail and business-to-business channel. Based on geography, the market is segmented into North America, Europe, Asia Pacific and LAMEA.
The market is expected to grow at a CAGR of 2.8% during the forecast period 2015 - 2020. Sprays/aerosol segment held the largest market share in 2014, followed by electric air fresheners. In 2014, world air freshener market was dominated by Europe; however, Asia-Pacific is expected to register fastest growth during the forecast period.
The key players operating in the market, include Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., Car-Freshener Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd. and Jarden Corporation. These players are concentrating on development of organic air fresheners.
The study provides an in-depth analysis of the world air freshener market with current and future trends to elucidate the imminent investment pockets in the market
Current and future trends have been outlined to determine the overall attractiveness and to single out profitable trends to gain a stronger foothold in the market
The report provides information regarding key drivers, restraints and opportunities with impact analysis
Quantitative analysis of the current market and forecast during the period of 2015-2020 have been provided to highlight the financial appetency of the market
Porters five forces model analysis of the industry illustrates the potency of the buyers and suppliers participating in the market
Value chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chain
AIR FRESHENER MARKET SEGMENT AND SCOPE
The world air freshener market is segmented on the basis of product type, application, sales channel and geography.
By Product type
Electric Air Fresheners (Plug-In)
Gel Air Fresheners
Candle Air Fresheners
Other Fresheners (Liquid, solid, pot pourri, papers, vents, clips and crystal beads)
Others (Hotels, Malls, hospitals, railways, public bathrooms, theaters, government buildings & Institutions)
By Sales Channel
Business to Business
Procter & Gamble Co.
Reckitt Benckiser Inc.
Church & Dwight Co. Inc.
SC Johnson & Son Inc.
Kobayashi Pharmaceutical Co. Ltd.
Godrej Household Products Ltd.
Farcent Enterprise Co. Ltd
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