Xiaomi Inc.: The worlds fourth largest smartphone company the West has never heard of

Xiaomi Inc.: The worlds fourth largest smartphone company the West has never heard of

Code: ML-ML00017-074 | Published: Jan-2015 | Pages: 24 | MarketLine
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In January 2015, Chinese company Xiaomi Inc. announced it had tripled its smartphone sales to 61m handsets sold while more than doubling its revenues to $12.1bn over its 2013 results. In December 2014, the company became the worlds most valuable technology start-up company after another round of funding, shortly after it was revealed it had become the worlds fourth largest smartphone seller.



Key Findings
- Provides a profile and analysis of Xiaomis enigmatic CEO and founder Lei Jun.
- Details Xiaomis beginnings and its early success.
- Focusing on Xiaomis smartphone business, provdes a detailed analysis of its sales performance in its home market of China.
- Analyzes Xiaomis unique business model, and looks at why it has been so successful selling almost exclusively through online channels.
- Covers Xiaomis entry into India, assessing how well it has performed thus far.

Reasons To Buy
What is Xiaomi, and why has it become so successful?
Why is Xiaomi referred to as "the Apple of China," and why is this not strictly correct?
What makes Xiaomis business model so unique, and why does it more closely resemble Amazon over Apple?
How well has its expansion into India gone?

Table of Contents

OVERVIEW
Catalyst
Summary
XIAOMI LOOKS TO FORGE ITS OWN IDENTITY
Xiaomis winning team has led to its rapid success
Lei Jun, not the Steve Jobs of China?
Xiaomis first "true foreigner" looks to guide the companys international expansion
Unique business model to be exported to foreign markets
THE XIAOMI WAY
Xiaomis weekly smartphone evolution
As many phones into as many hands as possible
The phone that gets better and better
Selling exclusively online and the power of social media
TACKLING INDIA
Xiaomi experiences early success despite stumbling block
Maintaining its online presence, Xiaomi utilizes Flipkarts expertise
India benefits from Xiaomis rock bottom pricing strategy
Indian court suspends Xiaomis smartphone sales
CONCLUSIONS
Xiaomi looks poised to build on 2014s success
APPENDIX
Sources
Further Reading
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