Yonelle H2O Infusion: Premium beauty treatment in the comfort of the home

Yonelle H2O Infusion: Premium beauty treatment in the comfort of the home

Code: ML-ML00019-053 | Published: Nov-2015 | Pages: 20 | MarketLine
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Demand for products that could replace a spa visit or even cosmetic surgery inspires advanced skincare launches that come with additional beauty tools or are following current beauty crazes. The release of Yonelles new product, which combines a premium feel with the benefits of at-home use, exemplifies an important trend in the skincare market.



Key Findings
- The report contains details of Yonelles new micro-needling product launched in 2014.
- Includes analysis of the factors leading to the products success.
- The report also touches on other ways novel use of technology can benefit the beauty industry.

Reasons To Buy
How important is effective positioning in order to build strong image and brand loyalty?
How can brands use the internet to track consumer trends and understand consumer demands?
How important are scientific claims in beauty products to consumer purchasing decisions?

Table of Contents

OVERVIEW
Catalyst
Summary
YONELLES SUCCESS HAS BEEN DRIVEN BY EFFECTIVE POSITIONING IN THE MARKET
Micro-needling treatment delivers a balance between salon treatments and derma-rollers sold for at-home use
The astonishing success of the brand in the market
H2O INFUSIONS TREATMENT SPECIFICALLY TARGETS WOMEN OVER 40
Focusing on a certain demographic helps build strong image and brand loyalty
Fitting well into target group lifestyle
Delivering status
Advanced ingredients and the promise of intense results are just what Polish women are looking for
The importance of visual appeal: luxurious look supports premium positioning
TECHNOLOGY CAN BENEFIT THE BEAUTY INDUSTRY IN A NUMBER OF WAYS
Transforming professional procedures into at-home use treatments helps attract a novelty-driven yet savvy audience
Tracking beauty trends on the Internet helps understand consumer demands and beat the competition
Internet crazes with new beauty trend potential
Popular beauty gadgets do not have to pose a threat to the skincare industry
Most women believe in the power of anti-aging products
CONCLUSIONS
Positioned correctly targeted products can successfully take advantage of emerging beauty trends
APPENDIX
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